Mustang Daily Media Kit 2011-2012 by Mustang News

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Growing since 1916

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Meet Mustang Daily We are Cal Poly’s #1 news, sports and entertainment resource that serves students, faculty, staff, alumni, and the San Luis Obispo community. The Mustang Daily has a unique student audience that spends more than $172 million annually.

Founded in 1916, the Mustang Daily has consistently produced award-winning editorial and advertising content.

Readership Readership 6,000

Daily Daily Circulation Circulation

15,000

Daily Readers

95%

Student Readership

Our staff is dedicated to producing quality work that brings your business results.

70 2010–2011 CNBAM* Accomplishments

of students say they’ve been motivated to take action after seeing an ad in the Mustang Daily

Cal Poly students spend more than

13 minutes

with each issue of the Mustang Daily

Student Spending Statistics

*College Newspaper Business & Advertising Managers

Best in Show

1st Place

Best Online Media Kit Advertising Sales Staff of the Year

Print Rate Card/Media Kit

2nd Place

3rd Place

Campaign for Takken’s Shoes Training Program Incentive Plan Marketing & Promotions Plan

Promotion Materials & Sales Flyers Color Ad for Crazy Jay’s Online Promotional Ad

College newspaper of the year 2009, 2010 & 2011 2

$32.4 $21.6 $18.9 $10.8

Million on Automotive Services spent annually by Cal Poly students Million on Retail spent annually by Cal Poly students Million on School Supplies spent annually by Cal Poly students Million on Beauty Supplies spent annually by Cal Poly students

$20.6 $20.0 $ 6.4 $2.0

Million on at Restaurants spent annually by Cal Poly students Million on Groceries spent annually by Cal Poly students

Million on Entertainment spent annually by Cal Poly students Million on Recreation spent annually by Cal Poly students

VILLAG

Rack Posters

! W E N

E DR

R EK

Map Key

ND DR

HIGHLA

Advertising News Stand Regular News Stand

Make an impact by taking advantage of advertising your business on the high traffic news stands throughout campus.

TRUCKEE RD

AY E. SAFETY W

R RD

Mustang Daily Office Building 26, Rm. 226

IMETE

N. PER

Pricing includes printing and designing costs.

MOUNTAIN LANE

R ATH D

UNIVER

DEXTER

SITY D

Rack locations with advertising space.

KLAM

Each ad will measure 17" wide X 11" tall. Rates include full color.

CER

POL

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W VIE

VIA TA

CAR

2– 4 racks

5–12 racks

E LYVI . PO

$350 per rack $35/week

$225 per rack $22.50/week

$900 per rack $17/week

O HEC

PAC

GE AVE

A AVE CUEST

$1600 per rack $22.50/week

COLLE

Annual* *52 weeks, includes summer

S. PERI

Foothill Blvd/Santa Rosa SLO Donut Company High St. Monterey St. X 2 Higuera St. X 2 Albertson Plaza Mill St./Osos St. ER

D METER R

Quarter

Off-campuS

$100 per rack $25/week

$150 per rack $37.50/week

O TAH

Month

CAM

WAY PUS

WAY

Monday 2 p.m. Ad size deadline for Wednesday’s paper 5 p.m. Ads for Tuesday’s paper must be ready to print

Wednesday 5 p.m. Ads for Thursday’s paper must be ready to print

Thursday 2 p.m. Ad size deadline for Monday’s paper

Tuesday 2 p.m. Ad size deadline for Thursday’s paper 5 p.m. Ads for Wednesday’s paper must be ready to print Friday 2 p.m. Ad size deadline for Tuesday’s paper 5 p.m. Ads for Monday’s paper must be ready to print

Rate X Total Column Inches

+ Color Option = Total Cost

Color Rates

Open Rates* $9.50 Local Rate Businesses in San Luis Obispo County

31.5" Ad or Smaller

$100

32” Ad or Larger

$200

$8.50 Campus Rate Other discounts do not apply $10.50 Non-Local Rate Businesses outside of San Luis Obispo County $8.50 Non-Profit Rate Other discounts do not apply

5 columns: 9.14"

Deadline Schedule

Rates

4 columns: 7.28"

Submission INFO

Mustang Daily is printed on a web offset press located on campus in the Cal Poly Graphic Arts Building.

6 columns: 11"

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$10.50 Political Rate Mandatory Pre-Payment $12 National Rate Other discounts do not apply

11" X 21" 6 COL Paper Specifications & Column Structure

2 columns: 3.55"

Popular ad sizes

3 columns: 5.42"

*price per column inch

Ad/Artwork Guidelines Send your ad or artwork at 300 dpi. No artwork from the web. We accept JPEG, PSD, AI, TIFF and PDF file formats. If artwork is created in Illustrator, fonts must be converted to outlines. Camera-ready artwork must be submitted by 12 noon day of deadline.

Full Page 6COL X 21"

Junior Page 5COL X 17"

Half Page 6COL X 10.5"

Quarter Page 3COL X 10.5"

Eighth Page 3COL X 5"

1 column: 1.69"

Color ads must be in CMYK format.

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additional choices

Discounts and Special Options

Front Page Advertising

Baseball hits the road to Long Beach. ARTS pg. 12

Thursday, April 28th, 2011

SLO Botanical Garden hosts sustainability social in this picture.

Article that is about Art stuff that will be awesome. ARTS pg. 7

Volume LXXV, Number 112

SO WHAT DO YOU THINKS ABOUT STUFF & THINGS?

Baseball hits the road to Long Beach. SPORTS

Thursday, April 28th, 2011

www.MustangDaily.net

ECO FRIENDLY PLASTIC BAG

WORD ON THE STREET

Open Rate: $500 10 Runs: $400 each

mustangdaily.net

AMANDA SEDO amandasedo.md@gmail.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean volutpat elit a dolor

“

No one really knows what is being done with the information. So that is what is making perople nervous.

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”

VICTORIA BILLINGS victoriabillings.md@gmail.com

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.” • Girl Person Math Sophomore

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”

venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimentum sit amet magna. Vestibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ultricies risus. Proin semper, est dapibus placerat blandit, turpis nisl adipiscing erat, sed blandit libero risus a ipsum. Donec congue aliquam ante ac-

•Dude Person Business Junior

rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ultricies risus. Proin semper, est dapibus placerat blandit, turpis nisl adipiscing erat, sed blandit libero risus a ipsum. leifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam.

• Dude Person Business Junior

1/3 cumsan bibendum. Nulla of students nibh enim, cursus non susdon’t like cipit ac, auctor ac ipsum. plastic Quisque lorem sem, euismod suscipit consectetur at, accumsan a urna. Etiam molestie rhoncus ante, vel imperdiet sapien rhoncus sit amet. Etiam accumsan neque vel urna blandit sagittis. In porta, lacus sed congue consequat, erat orci bibendum

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.” •Girl Person Math Sophomore

see AUTISM pg. 2

see THEFT pg. 2

CALIFORNIA DREAM AMANDA SEDO amandasedo.md@gmail.com

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.” • Also A. Person Agricultural Engineering Senior

justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultricies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimentum sit amet magna. Vestibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget auctor scelerisque, augue

CHECK OUT

SPORTS 12

Tomorrow’s Weather:

MUSTANGDAILY.NET

Women’s water polo in regional tournament

Heavy Rain

for articles, videos, photos, & more.

high

56˚F

low 43˚F

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.” •Also A. Person Agricultural Engineering Senior

vestibulum. Fusce quis turpis sagittis at. Proin tortor ligula. Aenean quis placerat tristique massa, risus turpis, dapibus con- id ultricies turpis rutrum vallis orci. In semper viverra justo, et vestibulum see TRACKING pg. 2

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”

INDEX

Opinions/Editorial...........9 News.............................1-5 Classifieds/Comics......10 Arts..............................6-8 Sports.......................11-12

•Also A. Person Agricultural Engineering Senior

Also check us out on Facebook & Twitter!

ARTS pg. 7

Volume LXXV, Number 112

www.MustangDaily.net

ARRESTED FOR ATTEMPTED CAR THEFT IN SLO VICTORIA BILLINGS victoriabillings.md@gmail.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean volutpat elit a dolor rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus convallis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultricies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimentum sit amet magna. Vestibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ultricies risus. Proin semper, est dapibus placerat blandit, turpis nisl adipiscing erat, sed blandit libero risus a ipsum. Donec congue aliquam ante accumsan bibendum. Nulla nibh enim, cursus non suscipit ac, auctor ac ipsum. Quisque lorem sem, euis-

mod suscipit consectetur at, accumsan a urna. Etiam molestie rhoncus ante, vel imperdiet sapien rhoncus sit amet. Etiam accumsan neque vel urna blandit sagittis. In porta, lacus sed congue consequat, erat orci bibendum nulla, nec convallis turpis turpis in eros. Nullam posuere justo id libero posuere nec condimentum libero tempus. Vivamus at vestibulum nisl. Cras nunc tellus, scelerisque non posuere vel, tristique in felis. Sed tincidunt felis non dolor interdum in dictum nisl dictum. Phasellus tortor enim, rhoncus ut gravida sit argelsparg fermentum ligula sodales sodales. Aliquam augue massa, ornare rutrum volutpat sit amet, venenatis et nibh. Duis dui arcu, fringilla a aliquam vitae, convallis non enim. porttitor urna ut libe efknj ner je jke f flewjfh ro eleifend et cursus leo placerat. Pellentesque dignissim... Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean volutpat elit a dolor rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor

32% of students like to not steal cars ligula. Aenean quis risus turpis, dapibus convallis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultricies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimentum sit amet magna. Vestibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ultricies risus. Proin semper, est dapibus placerat blandit, turpis nisl adipiscing erat, sed blandit libero risus a ipsum. Donec congue aliquam ante accumsan bibendum. Nulla nibh enim, cursus non suscipit ac, auctor ac ipsum. Quisque lorem sem, euissee THEFT pg. 2

CHECK OUT

SPORTS 12

Tomorrow’s Weather:

MUSTANGDAILY.NET

Women’s water polo in regional tournament

Heavy Rain

high

56˚F

low 43˚F

TO PLACE A CLASSIFIED AD: Order online: www.MUSTANGDAILY.net Call: 805.756.1143 a day prior by noon Ads must be prepaid by check made out to MUSTANG DAILY or paid by credit card at MUSTANGDAILY.NET CLASSIFIED ADS ARE FREE FOR STUDENTS Stop into the MUSTANG DAILY to find out how to place your ad.

HELP WANTED

MISCELLANEOUS

TUTORING

Showcase your business with a free-standing flyer. Minimum order is 3,000 pieces. Minimum size 4" x 6" Maximum size 11" x 17"

SUDOKU

MUSTANG MINIS

AMANDA SEDO amandasedo.md@gmail.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus

congue. Aenean volutpat elit a dolor rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus convallis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id

“

No one really knows what is being done with the information. So that is what is making perople nervous.

ultricies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimen-

”

tum sit amet magna. Vestibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget see TRACKING pg. 2

AUTISM AWARE AMANDA SEDO amandasedo.md@gmail.com

lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ultricies risus. Proin semper, est dapibus placerat blandit, turpis nisl adipiscing erat, sed blandit libero risus a ipsum. leifend, leo eget auctor scelerisque, augue lec-

INDEX

Opinions/Editorial...........9 News.............................1-5 Classifieds/Comics......10 Arts..............................6-8 Sports.......................11-12 Also check us out on Facebook & Twitter!

SPONSOR THE SUDOKU

Inserts should be delivered to University Graphic Systems (UGS), and arrive 3 days prior to publication.

CROSSWORD PUZZLE

Get creative and stand out from the crowd with a nontraditional sized ad. Many options are available, see your Account Executive for more information.

3rd Ad 4th Ad

30% Off 40% Off

Additional Features $.50 per each additional word $.50 to bold first five words 5% off for five issues Order your classified ad online at www.mustangdaily.net or call 805-756-1143 Ads must be prepaid by check made out to Mustang Daily or by credit card on www.mustangdaily.net

See page 17 for full classified policies

Mustang Minis

POP CULTURE SHOCK THERAPY

1 column X 1.5 inches A cost effective way to advertise every day

6 columns X 1.5 inches

Advertising repeated in up to three consecutive issues after the original insertion. No copy changes, not applicable to contracts and excludes color charge. Price resets after 4th insertion.

Base Cost: $6 for first 3 words

Ad deadline is two business days prior to publication

California Polytechnic State University Building 26, Room 212A San Luis Obispo, California 93407 Attn: Vince Uhler

NonTraditional Ads

Classified Liner Rates

All ads also appear on www.mustangdaily.net

SPONSOR THE SUDOKU $50 A DAY CALL 805.756.1143

Frequency Discount

1st Ad Full PricE 2nd Ad 20% Off

Article that is about Art stuff that will be awesome.

IPHONE TRACKING

for articles, videos, photos, & more.

6 columns X 3 inches

SLO Botanical Garden hosts sustainability social in this picture.

SO WHAT DO YOU THINKS ABOUT STUFF & THINGS?

$65 per 1,000

mustangdaily.net

WORD ON THE STREET

PARKING FEES

Classifieds, Comics & Games

Pre-Printed Inserts

rates include full color

Open Rate: $600 10 Runs: $500 each

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F MINUS

SPONSOR THE COMIC SPONSOR THE COMIC $50 A DAY CALL 805.756.1143

Week 1

$14 per day

Week 2

$12 per day

Week 3

$10 per day

Week 4

$8 per day

Rates apply to consecutive weeklong runs. Price resets after 4th week.

Comic Sponsorship

Sudoku Sponsorship

2 column X 2 inches

$50 a day quarter contract required

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Special Directories

Open Rate $9.50 per column inch (pci) Quarter Commitment $8.50 pci Year Commitment $7.00 pci

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WEDNESDAY Pit Stop Automotive The directory for everything automotive, such as oil change shops, tire stores, collision centers, tuneup venues and smog checks.

Applies to all directories unless noted.

Monday Pub & Grub Food & Drink Highlights local restaurants and bar specials in a full page, full color tear out ad. It’s a perfect “go to” spot for students to find deals around town. (1.5'' wide X 4'' tall) Top Spot $60 Bottom Spot Listing $70 Go Greek Greek Life Reach all Greek organizations on Cal Poly’s campus with Go Greek. It’s ideal for banquet halls, rental supply stores, screen printing businesses, catering companies and shuttle bus providers.

Glam Guide Fashion & Beauty Reach your target audience with the Glam Guide, where the focus is everything related to beauty and fashion. Perfect for make-up, hair and nail salons, boutiques and clothing stores.

THURSDAY Laughs & Leisure Activity Spotlights locations for all things active which range from music lessons, bowling alleys, sky diving locations, hobby shops and other interest groups.

TUESDAY

Where to Worship Religious Maintain awareness with this local guide for all religious services and organizations. $6.50 per column inch

Par Perfection Golf The perfect place to reach the golf lovers and inform them about greens fees, cart rentals, range usage and everything else related to shooting par.

Thrifty Thursdays Coupons Features 3 column X 3'' coupons, which are perfect for tracking results. All coupons appear on www.mustangdaily.net for 7 days, in addition to being printed in the paper. Open Rate $75 per ad Quarter (10 weeks) $65 per ad Annual (30 weeks) $50 per coupon

Body & Soul Health & Wellness Your one-stop spot for all health and nutrition needs, such as gyms and exercise facilities, massage therapists, doctors, dance studios and heath food stores. Uh-Oh! Accident Whether we like it or not, accidents happen. The Uh-Oh! directory is the place to find relief for every accident. Uh-Oh! is perfect for lawyers, doctors, repair shops, bail bonds and more.

Daily Get a Clue Service Get a Clue, printed on page 2, allows you reach your audience on a daily basis and provides frequency that produces results. (2 columns X 2'') Rates apply to consecutive run dates: 1-19 days $25/day 20-39 days $18/day 40+ days $11/day

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Radio Packages

KCPR 91.3 fm Cal Poly’s non-profit volunteer-run radio station.

KCPR proudly provides its listeners with alternative programming which entertains and informs. Programs on KCPR attempt to open local minds to alternative points of view and provide diversity on the airwaves.

41 46

Paso Robles

Shandon

Gold Package $300 Sponsorship of KCPR for 10 weeks

Cambria

Templeton

Air 21 radio ads a week, 3 times a week

Atascadero

Receive a $7 rate on ads in the Mustang Daily. Must run at least 5 ads, 8” or larger to qualify for the discounted rate.

Cayucos

Morro Bay

Santa Margarita

Online Advertising

Pozo

San Luis Obispo

Leaderboard Package $400/month With 4 or more 5” or larger print ads Side Tile Ad Package $250/month With 4 or more 5” or larger print ads

Impressions a Month Unique Visitors a Month

Mini Package $250/month Receive an Online Button Ad and a Mustang Mini

Green Package $200 Sponsorship of KCPR for 10 weeks

Mustang

File

Edit

View

History

Bookmarks

Window

Help

MustangDaily.net www.MustangDaily.net

Grover Beach

MustangDaily.net

Print & Online Packages

Mustangdaily.net has been a two-time winner of Associated College Press Pacemaker award for the best collegiate newspaper website.

60,500 20,500

Online Everyday

Online advertisements can be purchased on a per week, per month, per quarter or per year basis.

101 Baywood–Los Osos

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Leaderboard 728px X 90px $600/month

Air 14 radio ads a week, 2 times a day Arroyo Grande

Nipomo

Receive a $8 rate on ads in the Mustang Daily. Must run at least 5 ads, 8” or larger to qualify for the discounted rate.

Guatalupe

DeadLines & Underwriting Final script for underwriting announcements must be received and approved two full business days prior to broadcast. Underwriting differs from advertising with a commercial radio stations. Licensed through Cal Poly, KCPR adheres to underwriting rules and regulations set by the FCC (Federal Communications Commission). KCPR promotes slogans, locations, describes business with value-neutral descriptions and identifies facilities, services products or product lines.

Mustangdaily.net features a virtual Mustang Daily, community generated event calendars, blogs, videos and photos, breaking news and of course plenty of articles.

peel back 500px X 500px X 250px $500/month

Side Tile 300px X 276px $400/month

banner 468px X 60px $350/month

button 125px X 125px $150/month

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SPECIAL EDITIONS

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2011-2012 Look below for combination deals on marked Special Editions*

WOW (Week of Welcome) 9.12.2011 $12.50 per column inch Before the fall quarter, Cal Poly’s incoming freshmen enjoy the thrills of Welcome Week. During this week, parents and students have an opportunity to attend events and shop. This is a great time to let them know about your business and what you have to offer. WOW is the largest edition of the year. Fall, Winter, and Spring Back to School 9.17.2011, 1.3.2012, 3.26.2012 $12.50 per column inch When students return to school after breaks, their impact has a major effect on local businesses. Cal Poly students spend millions of dollars annually within the community. The Back to School editions, which publish each quarter, allow businesses to reach this valuable market immediately upon student’s arrival. Homecoming* 10.14.2011 $10.50 per column inch With many parents, families and alumni visiting San Luis Obispo for the Homecoming weekend and the rivalry soccer game against University of California Santa Barbara, you don’t want to miss out on this opportunity to reach them and show your Poly Pride. Bucket List of SLO* 11.18.2011 $10.50 per column inch With the numerous things to do during four years (or so) at Cal Poly, the Bucket List of SLO edition compiles 100 things to do before a student graduates. The Bucket List of SLO allows you to reach out to students, new and returning who are looking for things to do. This is an edition students hold on to. Graduation* 12.5.11, 6.4.2012 $10.50 per column inch Cal Poly has two commencement ceremonies each year. Combined, they account for more than 30,000 visitors and more than $3.5 million dollars are spent. The special graduation edition enables businesses to thank Cal Poly graduates for their years of support and advertise specials for all students and visitors to the area.

Best For Cal Poly* 2.17.2012 $10.50 per column inch Cal Poly has a great impact on the San Luis Obispo economy. The Best for Cal Poly edition gives voices to Cal Poly students and showcases their favorite local businesses. Also, this edition allows businesses to thank students for their continued support. Best For Cal Poly is the most anticipated edition of the entire year. Housing* 3.9.2012 $10.50 per column inch The Housing edition provides insight and advice on issues that arise in the search for the perfect place to live. Local businesses that help student with housing matters, from rentals to plumbing, benefit greatly from this special edition. The Housing edition is also in conjunction with the Housing Fair, where the edition is passed out to all attendees. Open House* 4.20.2012 $10.50 per column inch Once a year, in the spring, Cal Poly hosts “Open House” where thousands of prospective students and their families tour the Cal Poly campus and the San Luis Obispo community. During this weekend, more than $4 million dollars are spent within the community. Open House is your opportunity to make an impact on prospective students and their parents.

Additional special editions are produced throughout the year, see page 18 for a complete list.

SPECIAL EDITION COMBOS*

8” minimum size ad

3 ISSUES

4 ISSUES

10% off each edition

15% off each edition

5+ ISSUES 20% off each edition

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Testimonials Yogurt Creations In our San Luis Obispo area store location, we at Yogurt Creations use the Mustang Daily regularly to reach our biggest target customer base, the Cal Poly student. The professionalism displayed by the staff, both in the sales and the art production departments, is very impressive. We have used several different mediums in our business promotion efforts and have found when it comes to getting the attention of the local Cal Poly student population, our return on investment is always best spent with the Mustang Daily. John Bolton President Yogurt Creations, Inc.

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General Policies The Mustang Daily reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the educational mission of the university community served. The Mustang Daily reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agree to hold the Mustang Daily faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, the Mustang Daily’s liability is limited to the amount paid for the ad.

Credit & Billing* All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. The Mustang Daily has the right to withdraw or restrict credit. After credit has been approved, the monthly billing cycle will close on the last working day of the month. Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5% per month (18% annually). If payment is not received within 60 days, credit is withdrawn.

All That Glitters How better to reach out to the student population here in SLO? It’s an excellent way to reach young people who are attending Cal Poly; to acquaint them with our services and our store. All kinds of new relationships begin when attending college and we’d like to be the jeweler of choice for any special occasion— birthday, graduation, and for that very special occasion, engagement/wedding rings. LJ Knightstep All That Glitters

*Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang Daily accepts cash or check, and make checks payable to Mustang Daily.

discount

for prepaid display advertising.

Political ads must be prepaid without any discount option.

Commission

All rates listed are non-commissionable (net) rates.

Classified Policies In addition to the general advertising policies, classified advertising is also subject to the following: No refunds on classified ads. The advertiser allows the Mustang Daily to make his/her name available upon request as purchaser of said advertisement (blind ads excluded). The Mustang Daily is not responsible for more than one incorrect insertion of any ad. If the mistake is the fault of the Mustang Daily, the Mustang Daily must be notified before the second appearance of ad. Ads must be prepaid by check or credit card on www.mustangdaily.net/classifieds

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Publication Dates

2011-2012 DATES Regular edition Special Edition

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2011 September

S 4

M 5

W 7

October

November F

1 6

December

10 11 12

11 12 13 14 15 16 17

10 11 12 13 14 15

13 14 15 16 17 18 19

18 19 20 21 22 23 24

16 17 18 19 20 21 22

20 21 22 23 24 25 26

18 19 20 21 22 23 24

25 26 27 28 29 30

23 24 25 26 27 28 29

27 28 29 30

25 26 27 28 29 30 31

M 5

11 12 13 14 15 16 17

30 31

2012 January

Special Editions WEEK OF WELCOME 9.12.2011 BACK TO SCHOOL (FALL) 9.17.2011 JOB FAIR (FALL) 10.11.2011 HOMECOMING 10.14.2011 FALL ALCOHOL AWARENESS 10.26.2011 BUCKET LIST OF SLO 11.18.2011 Holiday Gift Guide 11.22– 12.1.2011 GRADUATION 12.5.2011 BACK TO SCHOOL (WINTER) 1.3.2012

Job Fair (Winter) 1.17.2012 Valentine’s Day 2.9 & 2.13, 2012 BEST FOR CAL POLY 2.17.2012 HOUSING FAIR 3.9.2012 BACK TO SCHOOL (spring) 3.26.2012 Job Fair (spring) 4.10.2012 Open HOuse 4.20.2012 ALCOHOL AWARENESS 5.16.2012 GRADUATION 6.4.2012

February

10 11 12 13 14

S 5

M 6

T 7

March

10 11

S 4

M 5

T 6

W 7

April

10 11 12 13 14

15 16 17 18 19 20 21

12 13 14 15 16 17 18

11 12 13 14 15 16 17

15 16 17 18 19 20 21

22 23 24 25 26 27 28

19 20 21 22 23 24 25

18 19 20 21 22 23 24

22 23 24 25 26 27 28

29 30 31

26 27 28 29

25 26 27 28 29 30 31

29 30

May S 6

M 7

June

10 11 12

13 14 15 16 17 18 19

S 3

M 4

T 5

W 6

R 7

10 11 12 13 14 15 16

20 21 22 23 24 25 26

17 18 19 20 21 22 23

27 28 29 30 31

24 25 26 27 28 29 30

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