BRAND BOOK
LOGO DETAILS Clear space around the logo
Minimum size of the logo
25mm
Logo Guidline
PRIMARY COLORS
CMYK
CMYK
CMYK
CMYK
C 34, M 38, Y 62, K 5
C 73, M 35, Y 51, K 23
C 0, M 0, Y 0, K 0
C 86, M 71, Y 56, K 74
RGB
RGB
RGB
RGB
R 177, G 151, B 106
R 69, G 115, B 110
R 225, G 225, B 225
R 25, G 32, B 38
HEX
HEX
HEX
HEX
#B1976A
#45736E
#FFFFFF
#192026
SECONDARY COLORS
CMYK C 18, M 12, Y 27, K 1
RGB R 216, G 214, B 193
HEX #D8D6C0
CMYK C 0, M 11, Y 30, K 1
RGB R 252, G 225, B 177
CMYK C 0, M 41, Y 60, K 25
RGB R 191, G 112, B 76
CMYK C 38, M 59, Y 56, K 45
RGB R 115, G 83, B 69
HEX
HEX
HEX
#FCE1B1
#BF704C
#735345
THE DOS
the original logo can be used on a white or light appropriate background
the logo can be used in our dark green.
the logo can be also used in our golden.
in terms of black background logo has to be white.
our dark green can be used as a backgroound when logo is white.
our dark blue can be used as a background when the logo is golden.
in terms of black & white production. logo can be black on white or light greys.
if there’s a need for a gradient background, two colors gradient can be used.
THE DON’TS
don’t change symbole/icon color to any other color than what’s mentioned.
con’t use any other color in logo than the ones mentioned.
don’t stretch logo without proportion.
in terms of dark green background don’t use original logo.
don’t use logo on any random gradient background.
don’t use white logo on light background.
don’t pinch or bulge logo.
don’t use original logo on golden or orang background.
Font Guidline
PRIMERY FONT I Playfair Display Playfair Display (Regular) ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽabcčćdđ efghijklmnopqrsštuvwxyzžАБВГДЕЁЖЗИЙКЛМНО ПРСТУФХЦЧШЩЪЫЬЭЮЯабвгдеёжзийклмнопрс туфхцчшщъыьэюяĂÂÊÔăâêô1234567890‘?’“!”(%)[#] {@}/&\<-+÷×=>®©$€£¥¢:;,.* Playfair Display (Italic) ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽabcčć dđefghijklmnopqrsštuvwxyzžАБВГДЕЁЖЗИЙКЛМНО ПРСТУФХЦЧШЩЪЫЬЭЮЯабвгдеёжзийклмнопрс туфхцчшщъыьэюяĂÂÊÔăâêô 1234567890‘?’“!”(%)[#] {@}/&\<-+÷×=>®©$€£¥¢:;,.* Playfair Display (bold) ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽab cčćdđefghijklmnopqrsštuvwxyzžАБВГДЕЁЖЗИ ЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯабвгдеё жзийклмнопрстуфхцчшщъыьэюяĂÂÊÔăâêô 1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
Playfair Display (bold italic)
ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽabcčć dđefghijklmnopqrsštuvwxyzžАБВГДЕЁЖЗИЙКЛМНО ПРСТУФХЦЧШЩЪЫЬЭЮЯабвгдеёжзийклмнопрс туфхцчшщъыьэюяĂÂÊÔăâêô1234567890‘?’“!”(%)[#] {@}/&\<-+÷×=>®©$€£¥¢:;,.*
Playfair Display (black)
ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽab cčćdđefghijklmnopqrsštuvwxyzžАБВГДЕЁЖЗИ ЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯабвгдеё жзийклмнопрстуфхцчшщъыьэюяĂÂÊÔăâêô 1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
Playfair Display (black italic)
ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽa bcčćdđefghijklmnopqrsštuvwxyzžАБВГДЕЁЖЗИ ЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯабвгде ёжзийклмнопрстуфхцчшщъыьэюяĂÂÊÔăâêô 1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
PRIMERY FONT II
Neuton Neuton (extralight)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (123456789@!/?#@$%^*&)~{[|`\]}+-_²é»’èçà=ù:;,.§£¨
Neuton (light)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (123456789@!/?#@$%^*&)~{[|`\]}+-_²é»’èçà=ù:;,.§£
Neuton (regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (123456789@!/?#@$%^*&)~{[|`\]}+-_²é»’èçà=ù:;,.§£
Neuton (italic)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (123456789@!/?#@$%^*&)~{[|`\]}+-_²é»’èçà=ù:;,.§£
Neuton (extrabold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (123456789@!/?#@$%^*&)~{[|`\]}+-_²é»’èçà=ù:;,.§£
SECONDERY FONT I Alte Haas Grotesk
Alte Haas Grotesk (regular)
!"#$%&'()*,-./0123456789:;<=>?@ABCDEFGHIJKLMN OPQRSTUVWXYZ[\^_`abcdefghijklmnopqrstuvwxyz{|} ~¡¢£¤¥¦§¨©ª«¬®¯²³±°´µ»¼ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕ Ö×ØÙÚÛÜÝÞßêëìíîïðñòóôõö÷øùúûüýþÿıŁłŒœŠšŸŽžƒ
Alte Haas Grotesk (bold)
!"#$%&'()*,-./0123456789:;<=>?@ABCDEFGHIJKLM NOPQRSTUVWXYZ[\^_`abcdefghijklmnopqrstuvwx yz{|}~¡¢£¤¥¦§¨©ª«¬®¯²³±°´µ»¼ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑ ÒÓÔÕÖ×ØÙÚÛÜÝÞßêëìíîïðñòóôõö÷øùúûüýþÿıŁłŒ œŠšŸŽžƒ
SECONDERY FONT II
Kunstler Script Kunstler Script Grotesk ABCDEFGHIJKLMNOPKRSTUVWXYZ ¨£%§/.?+°²1234567890abcdefghijklmnopkrstuvwxyz$^ù!:;,.&é»’(-è_çà) =~#{[|`\^@]}¤€©®£¢¥µ¬¯³²¶»º¼¿ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçè éêëìíîïðñòóôõö÷øùúûüýþÿıŁłŒŠœšŸŽžƒΩ∂∆∏∑√∞∫≈≠≤≥◊
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@dunkirk
dunkirk
@dunkirk
315 Flatbush 1 Ve Booklyn NY 11217, US www.dunkirk.com
+(912) 555 123