Creating an eCommerce Site

Creating an eCommerce Site

If you're selling physical products though, or if you just have more than one product, you might opt for an 'eCommerce' site instead of a landing page. This is essentially just an online shop, similar to something like Amazon or anywhere else you might order products online.

Here, your main objective is to remove 'barriers to sale' by ensuring it's quick and easy to pay (using PayPal is a good option) while at the same time looking professional and trustworthy. Otherwise, the products should really sell themselves.

The best way to make an eCommerce site is by using a WordPress plugin or an externally hosted tool. Popular choices include Shopify, Magento, Volusion and WooCommerce. Using any of these will quickly give you a platform that is familiar to users and that utilizes a professional design and layout.

Note: Whether you go for a landing page or an eCommerce store to sell your products, you should make sure that you have perfected your design before you launch your AdWords campaign. To do otherwise is a surefire way to waste your money and you'll never really know whether it's your campaign or your site that is letting you down.