A recent survey found that people now turn to the internet for more of their shopping than brick and mortar stores, and the percentage of purchases consumers make online has been on an upward trajectory for years. Businesses cannot neglect the internet. And it’s not enough just to have a website (although that’s an important first step).
The web is a competitive space and you have to put work into increasing your online visibility so the people likely to become your customers can find you. Online marketing is the best way to do that.