Positioning Yourself as an Information Expert

You must build the rapport with your prospect/customer and let them approach you as a solution to their problems or else you will have a slim chance at closing the sale or your sale will be just one time (because the customer purchases from you out of obligation or just to get rid of you).

Don’t count on getting a repeat sale if you do things wrongly or haphazardly.

How do you position yourself? How do you look like an expert rather than a peddler?

Think for a moment. Does your doctor call you up to see if you have a flu or a headache or go, “Hey, Mr. John, how’s your health coming along? Have you come for your regular checkup this month? Hey why not I give you a special promotion or an offer this time around or I’ll drop by your house if it is too inconvenient to come to my clinic?”

Sounds more like a peddler than an expert?

In reality, a person who sees a doctor often has to make appointments way in advance and do it through a secretary or receptionist. The doctor probably is too busy with appointments that even if you don’t give him any business, it wouldn’t make a difference to him.

As a matter of fact, you would probably pay more just to see him and whatever he’d recommend, you’d buy! Even if you wish to seek a second opinion, you would still pay him for his advice in the first place.

If you want to be a solution provider and an expert, DO IT ONLINE!

© Cashing in Big on the Health and Wellness Industry. 32