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Chapter 3: Types of Content Marketing Content marketing is beneficial but if you’ve never considered it before you may have a tough time figuring out the different types of content you can use. Even if you’ve tried your hand at content marketing you may be stuck on how to truly get the most out of your content. It always helps to have a list of the different types of content. Here is a list of that content as well as an explanation of the types of businesses that could benefit most from it. 1.
Blog Posts Blogging has become a popular way for businesses to communicate with customers and potential customers. This type of content marketing allows you to create a voice for your business. It also offers the flexibility of sharing other types of content within the blog. Posts can be text based, image based, video based or a combination of the three. The thing to remember about blog posts is that you have to create them with a level of consistency to keep people coming back to read your blog posts. You don’t have to post everyday but you do have to post regularly. Businesses that could benefit: Blog posts can work for a variety of businesses because it lets you share the type of 14
