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Chapter 4: Curating vs. Creating Content Sometimes business owners stress themselves out about creating the content to use for marketing that the process becomes overly laborious and challenging. You don’t actually have to create every piece of content you use. There is so much information out there that you can still provide value by wading through it and sharing the most beneficial nuggets of knowledge with your audience. This is called curating content. It still allows you to display your expertise because you are highlighting information that is the most valuable, accurate and beneficial to your customers. It’s important that you keep in mind that curating content also involves time and effort and can take just as much time as creating content when you’re new to it. There are pros and cons to both curating and creating content. Both work well and can help increase sales and exposure for your business. However, it’s necessary to weigh the options before making a choice. Curating Content The root of curating content involves taking pieces of media created by someone else and sharing it with your audience. This can be very beneficial when done properly. The main thing to make sure you do is give proper credit to the original creator of the content you’re sharing. If you 27
