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Chapter 7: Conclusion There you have it. You know what it takes to craft a content marketing campaign and use it to make money. Now you have a formula that you can use over and over again. Simply determine the type of content you want to create, insert then rinse and repeat. Here’s a recap of what was discussed: - Content marketing involves using the creation of content to implement a strategy for increasing sales and building an audience. - While content marketing is most often discussed as it relates to businesses that do a lot of work in the digital space, it’s just as valuable for any kind of business. - Content marketing is cost effective, lets you control your message and encourages your customers to be educated and empowered among other benefits. - There are lots of different types of content you can create for your business. Some of them are video, cartoons, case studies and blog posts.
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