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Chapter 2: Why Content Marketing? Now that you have a better understanding of what content marketing is, you may be wondering why you should use it. Creating content can take time and effort away from other things you could be doing for your business. It’s definitely not a magic pill that you can use to experience instant profit making results. It is however a very valuable process you can use multiple times to build your business. As with any marketing endeavor, you have to take the time to create a strategy, organize a plan and determine how you will measure a content marketing campaign. Yes, this takes time but it is time well spent. Here are some statistics that show the value of creating content. 1. According to Nielsen, 58% of consumers trust editorial content. 2. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement 3. 61% of consumers say they feel better about a company that delivers custom content and, they are also more likely to buy from that company. 4. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. 5. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
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