1 minute read
The Power of Words
from FRIENDLY PERSUASION
by muthosh
The Power of Words
Words are extremely powerful and can be used for both good and bad. In advertising the choice of words is critical and has been shown to produce amazing results. In certain tests two groups of people were tested with the same product. They had a choice to purchase something. The only difference was in the choice of words used to describe the offer.
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In 1999 a study was conducted by using a pack of cards. People were given options of purchasing the pack. The first group was given a dollar amount for the cards and approximately 40% of the households asked made the purchase.
In the second test group people were given the amount in pennies accompanied by the words ‘which is a bargain’. The result was that 80% of households purchased the pack of cards.
