Keywords

search engine optimization. Stay on topic, and post quality content regularly. Simple.

Links

Links to your site from other sites helps to raise your search engine rank. The search engines see links to your site as meaning that other’s value it enough to link to it. They do not see if those links are created by submissions you have done yourself or others have linked to you on their own. We have already discussed how to get links to your site through forum postings, articles, press releases, guest blogging, etc… and the reason you want to spend some time and energy gaining links is simply to improve your number of readers and to help out your search engine optimization efforts.

Keywords

Keywords are essential to getting your blog(s) seen and ranked well by the search engines. In a previous chapter of this eBook we talked about writing keyword rich content, using your keywords in titles, and using special formatting like bold to attract the Googlebot to your topics. The reason for this is simply for search engine optimization. You want to use your blog’s keywords often because this will help the search engine better index your website for your keywords. Better indexing is equal to a better ranking on the search engine results page when someone searches for those keywords.

Suppose for a moment you have a blog about living in Podunk. The more times you mention Podunk in your titles and posts, the more Google and the other search engines understand your site is about Podunk. This means that when someone goes to search for Podunk on Google, your page will return