GROWTH HACKING 101

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Growth Hacker Marketing True growth hackers understand the misconceptions of Internet marketing and what it truly means to go viral. Like all outsiders who see an “overnight success,” going viral looks like a chance, coincidence, or a complete accident. In reality, while viral marketing holds massive appeal, it is not as easy as simply posting a video online. While everyone wants to go viral, it takes more than want to create massive source of sharing. For growth hackers, the first dilemma is deciding on whether or not a product or service is worth sharing or talking about. If the product is worth mentioning, the potential for customers to spread the word is higher than usual. In this scenario, if the product is worth mentioning, is should also be easy to spread. In the most basic form, this may include add-ons like social media outlets as one example of sharing. The biggest problem companies or individuals have spreading news of a product is by believing their product is worth going viral when it isn’t. Going viral is not something that happens out of thin air. The reason certain products spread faster than others are because they are simply worth mentioning and often better than their competition.

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