GROWTH HACKING 101

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Step-by-Step Hacking Process Much like any successful enterprise, it is best to begin with a narrow focus on specific, realistic goals. When individuals focus on too broad a spectrum, focus becomes meaningless because of its vagueness. Also, while large growth is of course the hopes of the end result, achieving smaller tasks must develop it. Much like driving a car on a long journey, the end result only occurs after understanding the route. Once potential growth hackers have defined a realistic, actionable goal, the next step is to implement analytics in order to track the process of goals. Without having precise analytics, goals are essentially empty. It is, of course, possible to hit certain goals working without an outline, but structure is vital for success. Analytics provide a definitive answer to prove that a result has or has not been reached. They also provide the information for the suggestion of which aspects to change in order to test another hypothesis. Much like a sculpture, the unnecessary elements must be stripped away for the ideal end result. After analytics have been put into place, the next step is to analyze the startup or company to find out which elements are possible to use as leverage for the company. Every company has the ability to have something unique to help define or enhance the organization. In the example of mass email marketing, the

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