Understanding Push Tactics After mastering pull tactics, consider moving on to push tactics. With push tactics, some type of interruption is involved, unlike within pull tactics, where an enticement is being offered. Think of an advertisement on YouTube when thinking of a push tactic. While the ad is not what the user was searching, they will have to watch the video before the watching the video they had to set out to watch. Pull invites users in while push seeks users by going out to look for them. Before diving into push tactics, it’s important to understand the lifetime value of a customer. Known as LTV, this encompasses all of the profit that can be made on a customer over a lifetime. LTV is why Starbucks justifies placing a location on every corner—each location represents a specific number of lifetime customers. Within the formula, certain products will make a certain number of income per year, but may exists within a product that customers change every five years, meaning their entire LTV exists within those five years. Push Tactics Perhaps the most well-known push tactic would simply be to purchase advertisements, such as those mentioned that play before a YouTube video. While these seem more like marketing than true growth hacking, there is a time and place for everything and growth is the ultimate goal.
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