Using Product Tactics Perhaps the most advanced method of growth is the product method. While push and pull methods are both effective, using the actual product is one of the most engaging methods for sharing a product and growing a business. The vast effects that result from product methods are irreplaceable when compared to any push or pull methods. Pull methods have the unfortunate side effect of potentially losing individuals that make up traffic. Consider using an infographic to build traffic, with the thought those inbound visitors may decrease daily because seeing any one graphic only relates to individuals a handful of times. When using the product, however, it is entirely possible that each visit to the site will not only mean a returned customer, it will mean they bring their entire online network with them. If every one individual simply brings one additional individual with them upon return, then that product or service has then officially gone viral. In industry terms, the viral loop comes into play. Basically, if a growth hacker is able to set up a network where every individual who enters a product brings another person with him or her, that equals a coefficient of over 1, known as “K,” which equals exponential growth. In most scenarios, examples such as B2B enterprises, there are rarely coefficients as high as 1 because even the most expert tactics do not work for every product, nor do they work in every type of market. However,
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