Researching Your Potential JV Partner

And now we’ve done our research, it’s time to get things rolling…

Once you’ve chosen some likely JV partners as good candidates who might be genuinely interested in your offer, consider how you’re going to approach them.

Your method should reflect how well you know them – and more importantly – how well they know you.

There is no hard and fast rule – though there are some conventions. However, you need to consider also how much of a stickler for convention your potential JV partner is likely to be.

You don’t have to spend weeks researching your potential JV’s. But even if you are approaching marketers you feel you know well, do invest in some indepth but simple research on each one before you fire off that offer.

Stop and ask yourself… Have you:

1. Done a search for his sites and visited them?

2. Determined his target market?

3. Visited his blog and read all the comments?

4. Noted his writing style (does he use slang? does he swear? Is he very formal?)

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