SAVING MONEY
Home brewing beer can be much cheaper than purchasing equivalent type beers from commercial brewers, taverns or stores. Some home brewers choose to customize their recipes to their taste buds, which can cost more, but it's still usually more economical to home brew their own beer. Everyone enjoys a different taste to his or her beer. Not to mention, the great taste of freshly home brewed beer and the satisfaction of bragging to your friends that it's "your" beer.
Hop is the substance that gives beer the majority of its flavor and home brewing allows the maker to adjust the amount of hop flavor they put in their home brew.
Some devoted beer drinkers will adjust the amount of hop flavoring to be much higher than what they'd taste in a commercial beer. Home brewing also gives the person the opportunity to adjust the amount of alcohol that goes into the beer since some like high alcohol content whereas others like a milder beer flavor. Home brewers often like to experiment with darker or lighter beers and create some specialty beers that are unavailable on the open market or very rare and difficult to find.
Besides all the obvious reasons mentioned here for home brewing, it's just plain and simple a lot of fun. Once you get started, you won't want to quit. The anticipation of tasting your home brew is something that will keep you looking at the calendar. Your friends will probably all be on your doorstep on the "sampling day" when it's ready to drink.
