SMARTPHONES

office applications like Microsoft Office products. And, many smartphones offer music playing capabilities, much like the iPhone.

Smartphones are made by various manufacturers and come in various price points. Many smartphones are designed to be compatible on only one of the 3G networks in the US. Therefore, you may be limited in your smartphone choices by your wireless carrier.

THE PRIMARY TYPES OF 3G PHONE USERS

As you can imagine, there are many different applications and uses for the new generation of mobile phones. These capabilities offer users opportunities they never before dreamed of. For the most part, users fall into two general categories – the business user and the casual user. Both have appeal to advertisers looking to increase market share using 3G technology as an advertising vehicle.

CASUAL USERS

Teens are one of the largest segments of casual users. Most of us realize that teens are heavy cell phone users, but many are surprised to find that teens are the fastest growing segment of the smartphone user population. While smartphones and their associated services still carry a fairly stiff price tag, their costs have reduced over the last year, making them more and more affordable to the teenage market. And, with bundled packages from carriers offering price breaks, parents are more likely to purchase such services for their kids while purchasing for themselves.