Now click the "SAVE SETTINGS" button at the bottom. My methods and the strategies in this guide should start to make a lot of sense to you about now. You may have noticed I'm not keeping any records as I set these things up. I will be going through record keeping when we go through the final walk through in the last chapter. Let's move on to setting up our Adsense and poster ad.
Setting Up PPC And More
To run Pay Per Click (PPC) Ads on your blog, say AdSense for example, you need the code from the PPC Ad service, like AdSense placed into what is called a "Gadget" in your blog. The nice thing about using AdSence for your PPC Ad service is Blogger and Adsense are both owned by Google. So they make if very easy for you to set up your AdSence on a Blogger Blog. From your hot trends blog dashboard, (Not your primary Dashboard that lists all your blogs), click on the "Lay Out" tab.
In the Lay Out screen you will see in the top right a link that says "Add Gadget". You will also see the same link below the post field. So there are 2 places you can add AdSense Ads through a Gadget. We will use the side bar gadget in this example. See screen shot ht-12 below: When the "Add a Gadget" screen appears as a Pop Up, scroll down till you see the AdSense icon.