PINTEREST POWER

Verifying your URL also has another benefit – it adds your hyperlink to the top of your profile. This now means that anyone who discovers your Pinterest account will now be able to quickly discover your website as well and that means more traffic, more ad clicks, more sales etc.

Business accounts are also allowed to host contests through their Pinterest, which is something we’ll be looking at more further on in this book.

The Pinterest Interface When you first log into Pinterest, it can be a little overwhelming and daunting. The site looks very different to something like Twitter or Facebook and at first, the navigation might not seem that intuitive. How do you find the boards you like the looks of? How do you find your way around?

When you’re first signed up and logged in, you’ll be greeted by your home-feed which will take up the majority of the screen real-estate. This will consist of images and pins from top users, boards and brands. It will also include content from anyone that you might have already started following.

Underneath the images are tags which work a lot like tags in Twitter or other social media sites. You can also see the comments that were added by whoever initially uploaded the image and you can see the person you know who pinned it (or it might say that it was ‘picked for you’ based on your interests).

From here, you can simply hover your mouse over any images that you want to find out more about and you’ll see an option to ‘like’, to ‘pin’ or to send. If you click the image itself, it will become full screen and you’ll see the board it came from along the right, as well as more pins from the website that it was found on.

Underneath, you also have the option to add your own comment, which may be a response to the comment that’s already there and to browse other related pins.

That’s already a lot to take on board (no pun intended)! As you can see, Pinterest has a little more of a steep learning curve as compared with other similar social media sites.

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