Conclusion

Lastly, consider the new technology of local marketing, made possible through mobile devices which can localize all of your Internet information. The biggest local sites to consider for your mobile marketing campaign include:

• Google Maps

• Facebook Places

• Google Places

Signing up at all of these sites can help you to reach the attention of people within your local vicinity. Google Maps takes advantage of localization features and can actually direct local web traffic using mobile devices to your company because of your close proximity.

One of the newest Google algorithm updates, Venice, helps to increase the SERPs of local companies in the area who are creating content for local customers. Google Places and Facebook Places are search engine giants for local business, and can help direct mobile traffic and regular web traffic towards your company based solely on where you (and the target customer) are located.

We have learned a lot about earning traffic for free throughout this book. How great it is to know that you don’t have to spend thousands of dollars, and be subject to the whims of a publicity firm or marketing company just to reach your targeted audience. In fact, you can reach out to your local or national community simply by using the free Internet tools that are available to you.

The key to success is being active and being ambitious. Stay persistent and connect with your wonderful world of customers for the best success. Thanks for reading!