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6 THE IMPORTANCE OF ANALYSIS When it comes to building a successful business online, you need to know what is happening within that business at any time. Yahoo! Store provides you with what they call in depth analysis. As your business is running, you will want to know things such as who is visiting and what they are looking at. This service is available, but you have to know how to use it. With it, you can:
Track the sales that you get from your site. This includes seeing where your revenue is coming from, the number of items you are selling and the number of orders you are taking. This is helpful to pinpoint trends.
You can use it to identify how the traffic is coming in to your site. You do this through what is called referrers. This includes affiliates who may be helping you to gain business to your site.
Page views is also important. Here, you will learn how many people visited the page so that you can see which pages are doing the best for you.
This is basic information, but it is information that you need to have in order to do well on the web. You can then tailor your marketing around the trends you find. YAHOO! WEB ANALYTICS If you do decide to go with the standard or the professional plan, Yahoo! Store will provide you with Yahoo! Web Analytics. This is a much more detailed tool for you to use in tracking the success of your business. With this tool, you will simply be able to page through results pages that tell you what is happening with your site, including the following information:
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