Heavy Duty Online Selling
How I Run 9 Different Profitable YouTube Channels and Make 6 Figures From Them
Chapter 6: Establish a Long-Term Relationship Through E-mail Marketing
From a cost perspective, e-mail marketing is a tremendous boost to
Think about what
the bottom line. In the recent past, companies had to pay for
you like as a
printing, paper, and postage to stay in touch with their customers.
consumer, and try
And don't be deceived: off-line mail-order is alive and well today, and there is a place for off-line marketing when developing the long-
to step into your
term strategy of your online business. But, specifically, e-mail
customer’s shoes
marketing is very powerful when managed correctly. There's a
when crafting
reason that people ignore most of their e-mails: They get too much
your e-mail
spam.
campaign.
E-mails getting stuck in the spam folder is the death knell to an e-mail marketing campaign. Also sending spam e-mails could be the death blow to your financial bottom line. With U.S. government laws increasing the penalty for Internet marketers who send unsolicited e-mails, the risk is just too great for your online business to neglect compliance with this new law. At minimum, you should use your auto responder tool to ensure that everyone receiving your e-mails has opted in voluntarily. If you would like to research more about the penalties for Internet marketers who send unsolicited e-mails, go to www.fcc.gov/guides/spam-unwanted-text-messages-and-email for more information.
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