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Chapter 3: 10 Ways To Build Backlinks By now you know that Google optimization is based on the premise that the more people like a website, the more important and valuable it must be in that niche, and the more it deserves higher rankings. For over two decades since Google was devised, beneath the complex mathematics, the dozens of MIT experts swallowed into the RD department, and the billions of dollars created in revenue, beneath all this lies a simple truth, Google optimization works. Popularity will give you a pretty accurate idea of a website’s value. But what exactly constitutes popularity at least as far as the search engines are concerned? From Google’s perspective, the number of quality backlinks your site has from authority websites is a meaningful vote of confidence. I’d like us to break down 10 simple but powerful ways you can build quality backlinks that will send you real traffic. 1. Watch your competitors’ backlinks It’s one great way to find out what your competition is up to and the great thing is you have a lot of online tools to help you with that. Tools such as Open Site Explorer, which is a backlink tool created by the folks at SEOmoz and you can use it to monitor links and find out where they’re 18
