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Chapter 5: How To Avoid Being Slapped By Google Updates Ever heard of the phrase “Google slap”? The phrase has been misused a few times and quite a number of people assume it refers to any perceived punishment by Google such as de-indexing or a drop in rankings but it has nothing to do with that. The slap refers to a situation where Google reviews and concludes that your ad and associated landing pages are of such poor quality that the search engine endeavors to get your ad removed from the paid listings and the way to do this is to lower its position and raise the current bid price so that the campaign ceases to make economic sense. A Google slap is not pleasant at all, particularly when it hits your PPC. There are quite a number of horror stories relating to websites that got smacked by Google and never recovered, many of them choosing to abandon their domains and start all over. In the interest of self-preservation, websites should attempt to avoid engaging in poor ad campaign that triggers the sabotage. Here are some of the ways smart markers stay safe: 1. Multiple page website
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