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3. Get Younger Customers By Using Snapchat With the younger generation having the highest number of people who are more likely to choose to shop online over any other age group, it’s no surprise that businesses are increasingly targeting those between the ages of 16-30. Online sales are beginning to make up a bigger portion of the total profits of most businesses, with more and more companies in existence which operate solely on the web. In order to increase sales, businesses are using social media to reach out to the younger generation who are often more likely to buy products online as a result of seeing social media advertisements and updates.
Why Snapchat Works Snapchat has become more and more popular since its beginnings just a few years ago. Starting off as a photo sharing app where the photo is deleted after a number of seconds specified by the sender, Snapchat now has a range of features such as the ‘My Story’ option, Snapchat chat, and the option to send videos and photographs both directly from the Snapchat app and from the user’s camera roll. A number of big businesses have also taken to Snapchat and it is regularly used to update users and give them the inside scoop on different events taking place around the world, for example the Olympic Games, Fashion 19
