7. Encouraging Video Sharing Last but not least, the secret to being successful with video marketing using YouTube and various other video platforms is to actively encourage video sharing. Studies show that users who ask for shares are much more likely to get them than those who do not. When you upload a video to any video sharing platform or social media site, getting a good number of shares is key to expanding the size of the audience that your content is reaching. Actively asking for a share, whether at the end of the video or in the video description, can prompt your followers to click the ‘share’ button – after all, it only takes a second.
Sharing Incentives Another great way to get your customers sharing your video content is to offer incentives for sharing. For example, holding a competition where users who share a video are in with a chance of winning a prize or promising to do something if a video post reaches a certain number of shares are great ways to encourage people to remember that sharing is caring.
Standing Out With video content becoming so popular, it’s important to remember that brands are at risk of ‘blending in’ with the crowd. Creating content which is much the same as everybody else’s is 36
