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WHAT MAKES SAMMY STEPHENS SO GREAT?
from Viral iPod Video
by muthosh
6 FLEAMARKET MONTGOMERY: USING VIRAL VIDEOS AS A POWERFUL MARKETING TOOL
The reason viral videos are such a favorite in marketing should be easy enough to understand: A viral video is free exposure to millions of people.
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Before broadband internet made these videos possible, a company would have to spend millions of dollars for a Superbowl ad if they wanted that kind of an audience.
Regarding the title of this chapter, Fleamarket Montgomery is actually a furniture store slash mini-mall slash flea market located in Montgomery, Alabama. The store is owned by Sammy Stephens, a businessman from the area, and while it had already been providing him a comfortable living, there was really no hope of him ever being able to afford nationwide advertising.
WHAT MAKES SAMMY STEPHENS SO GREAT?
Stephens produced a TV commercial, initially intended only to air locally, featuring himself dancing and singing an upbeat rap song about his store. Well, you've probably seen it by now, but if you haven't, do yourself a favor, go on Youtube, and look up Fleamarket Montgomery.
