Conclusion

Conclusion

As you’ve learned, creating ads on YouTube via AdWords is actually remarkably simple. It’s also very cost effective, bringing you leads at an affordable price without a lot of time or upfront investment.

Of course, you can’t just slap up any old video and send traffic to a landing page that is poorly designed and expect results. But, like anything, if you’re willing to test and tweak, you should be able to come up with a system that is very profitable in no time.

Don’t forget to add the conversion pixel to your landing page if you have access to do this. (If you’re sending traffic straight to an affiliate offer, you may not be able to.) The conversion pixel will help you see not only how much traffic you’re getting from your in-stream ads, but also how much traffic is making it to your thank you page, which will let you know how well it is converting.

There are also retargeting options you should consider so you can get the people who didn’t convert the first time to come back so you have a second chance to convert them. You could also send those retargeted folks to a different landing page that might have a better conversion rate!

Best of luck with your in-stream ads!