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Process Book:
FOG
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The first element I untertook for FOG’s graphic identity was its logo. I wanted to create something unique that also spoke to the film’s theme.
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Avoiding any temptation to illustrate fog, I decided to focus on the romance in the storyline. Generated by CamScanner from intsig.com
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The first attempts were too bland, too Disney-esk, and too expected. Generated by CamScanner from intsig.com
Eventually I decided to remove all personification from the letter forms, concluding that I could speak to the Neo-Noir theme better without it. Generated by CamScanner from intsig.com
I explored the possibility of designing the type with the mood I saw in the film: comically dark, introspective, and always under a haze of fog & streetlamps. Generated by CamScanner from intsig.com
I designed off of typical serif font families often used in Noir classics, Generated by the CamScanner from then warped terminals to giveintsig.com it a unique but oddly obscure look & feel.
Generated by CamScanner from intsig.com The result seemed strange
enough to work.
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I began working the romance back in via vauge illustration.
GeneratedThen by CamScanner from intsig.com I took the romance to the Red-light
Distric.
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The result missed expectations.
After my disappointment with the initial illustration, I decided to go in the opposite direction and explore abstraction.
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After eliminating everything, I realized the more interesting theme of the film was not the romance itself but what instigated it.That being the psychological effect of living in a world constantly covered in fog. Generated by CamScanner from intsig.com
This ledGenerated me to the by above image. Afrom nod to the unofficial medical condition called Brain Fog. CamScanner intsig.com Essentially it comes to represent an overall clouding of consciouness.
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