2023 Crop Consultant Conference Agenda

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SCHEDULE At a Glance Scan to download app your key to the conference CONFERENCE AGENDA key to the conference September 27 - 28, 2023 Visalia Convention Center 2023 SEPTEMBER 27, 2023 7:00AM — 8:00AM Breakfast and Trade Show 8:00AM — 10:00AM Sessions 10:00AM — 11:00AM Break and Trade Show 11:00AM — 12:00PM Sessions 12:00PM — 1:30PM Lunch AND SPECIAL GUEST 1:30PM — 3:30PM Sessions 3:30PM — 4:30PM Break and Trade Show 4:30PM — 5:00PM Sessions 5:00PM — 6:00PM Mixer SEPTEMBER 28, 2023 7:00AM — 8:00AM Breakfast and Trade Show 8:00AM — 10:00AM Sessions 10:00AM — 11:00AM Break and Trade Show 11:00AM — 12:00PM Sessions 12:00PM — 1:00PM Lunch and CCA of the year 1:00PM — 2:30PM Sessions 2:30PM ADJOURN Hosted by in collaboration with

Welcome to the conference

from our publisher

Progressive Crop Consultant Magazine

is excited to again collaborate with the Western Region Certified Crop Advisers’ Association on this year’s Crop Consultant Conference. We have significantly expanded our educational offerings for this two-day conference with two concurrent CEU tracks, one for PCAs and one for CCAs, as well as a BONUS DPR Laws and Regulations Workshop.

My vision for this event years ago was for it to become the key event for the crop consultant industry and to create a space where the industry would come together to learn from experts and from each other and access information and technology. We continue to grow and expand to achieve that goal.

We thank WRCCA for working with us to develop an agenda that features the latest in crop production practices and technology, addresses common concerns about water, fertilizer and other inputs, and focuses on emerging pest issues for specialty crop consultants in the Western U.S. WRCCA will also announce its CCA of the Year award, scholarships and honorariums at lunch on Thursday.

Please remember to download the MyAgLife app, your key to the conference, where you will find push notifications and agenda details and also be able to interact with speakers during the Q and A sessions following each presentation.

Also take advantage of the food, fun and entertainment at this year’s conference, including comedian Jeff Applebaum during Wednesday lunch, the mixer Wednesday evening, and our raffle giveaway to My Ag Nite.

Thank you to our sponsors and exhibitors for helping to make this conference a success. My staff and I look forward to spending these two days with you and are here to help answer any questions.

Sincerely,

thank you, Sponsors!
Heritage Crop Science, LLC
Visalia Convention Center 303 E Acequia Ave, Visalia, CA 93291 KITCHEN ELEVATOR KINGS CANYON EXECUTIVE BOARD ROOM STAIRCASE EXECUTIVE FOYER ADMINISTRATIVE OFFICES EXECUTIVE LOBBY EUCALYPTUS COURTYARD OPERATIONS RECESSED LOADING DOCK STREET LEVEL PLAZA LOBBY PLAZA COURTYARD MARRIOTT HOTEL LOBBY SECOND FLOOR NORTH WING STAIRCASE Open to Executive Lobby RESTROOMS RESTROOMS STORAGE STORAGE STORAGE Charter oak ballroom CEU “CCA” ROOM Charter oak ballroom CEU “DPR” ROOM ballroom lobby Conference Registration CEU REGISTRATION restrooms restrooms EXHIBIT HALL Breakfast And Lunch #48 REGISTER AT MYAGLIFE.COM/MYAGNITE NOVEMBER 2, 2023 4PM - 8PM SEATING IS LIMITED AND WILL SELL OUT JASON SCOTT CEO OF JCS MARKETING, INC. YOU’RE INVITED TO THIS ONCE IN A LIFETIME EVENT JESSE WATTERS CO-HOST OF FOX NEWS KEYNOTE SPEAKER EVENT HOST INTERNATIONAL AGRI-CENTER 4500 S LASPINA ST, TULARE, CA 93274 EXHIBIT HALL #48 STOP BY OUR EXCLUSIVE GIVEAWAY BOOTH! DROP YOUR BUSINESS CARD and LET’S SEE WHAT YOU CAN win to take home! • My Ag Nite VIP TABLE FOR 8 • Preferred table for 8 • tickets for 2 and more! NEW! #45 10:30 AM Laws and Regs Workshop: What We Learned from Top Pesticide Violations in 2022 Rigo Ceja, Outreach and Training Specialist, AgSafe Wednesday, September 27 NEW! EXHIBIT HALL #45
EXPLORE THE EXHIBIT HALL entrance REGISTRATION CEU SELF CHECK-IN MARRIOTT PLAZA COURTYARD EQUIPMENT Afrikelp-USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 AgSafe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Agri Technovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 AgroPlantae . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Agworld . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 APC Agro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Aqua-Yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Axiom Ag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Balchem / Albion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Belchim Crop Protection . . . . . . . . . . . . . . . . . . . . . . . 20 Biodel Ag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 BioSafe Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Blue Mountain Minerals . . . . . . . . . . . . . . . . . . . . . . . . . 3 Brandt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 California Department of Food and Agriculture (CDFA) Fertilizer Research and Education Program (FREP) . . . . . . . . . . . . . . . . . . . . . 42 Chemurgic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Corigin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Corteva Agriscience . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Crop Vitality, Tessenderlo Kerley, Inc . . . . . . . . . . . . . 75 CSS California Safe Soil . . . . . . . . . . . . . . . . . . . . . . . . . 60 Cultiva, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Custom Ag Formulators . . . . . . . . . . . . . . . . . . . . . . . . .57 Deerpoint Group, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Diamond K Gypsum . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Earthrive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .72 EarthSol, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76 Eco2Mix, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Farmit Rx . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35-36 FarmX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Ferticell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Fruit Growers Laboratory, Inc . . . . . . . . . . . . . . . . . . . . 71 Fusion 360, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74 Gowan USA, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Heritage Crop Science, LLC . . . . . . . . . . . . . . . . . . . . . 38 HotSpot Ag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Innovak Global . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Irrometer Co . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 ISCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Koppert Biologicals . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Lida Plant Research, LLC . . . . . . . . . . . . . . . . . . . . . . . . 56 Live Earth Products, Inc . . . . . . . . . . . . . . . . . . . . . . . . . 32 MGK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Multicolor Ecological Agriculture Inc . . . . . . . . . . . . . 16 New Era Farm Service . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Novozymes BioAg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Oro Agri, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Pacific Biocontrol Corporation . . . . . . . . . . . . . . . . . . . .2 ProFarm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 SAN Agrow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Soil Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 SQM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Stoller USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 Superior Soil Supplements, LLC . . . . . . . . . . . . . . . . . 50 Sym Agro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 Synagro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Syngenta Biologicals . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Teleos Ag Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 TidalGrow AgriScience . . . . . . . . . . . . . . . . . . . . . . 66-67 Trece, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 TriCal, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 UC ANR University of California Agriculture and Natural Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 Verdesian Life Sciences . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Vestaron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Wave Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 West Coast Ag Products . . . . . . . . . . . . . . . . . . . . . . . . 54 Western Region CCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 WRT Water Right Technologies . . . . . . . . . . . . . . . . . 23 EXHIBIT Lobby RESTROOMS RESTROOMS

EXHIBIT HALL

CHARTER OAK BALLROOM CEU ROOMS

Loading dock COFFEE/PASTRIES entrance exit exit exit exit exit exit exit STAGE
exit parking Registration Lobby RESTROOMS RESTROOMS 01 synagro 02 pacific biocontr 03 blue mountain minerals 04 teleos ag 05 Trical 06 cultiva 07 innovak global 08 Novozymes 69 agroplantae 15 irrometer co. 17 verdesian life sciences 14 hotspot ag 13 apc agro 19 wrcca 12 farmx 20 belchim crop pro. 11 eco2mix 21 aquayield 10 biosafe 22 vestaron 16 multicolor eco. ag. 68 basf 66-67 tidal grow agrisc. 65 stoller usa 64 corteva agrisc. 63 ferticell 62 agsafe 61 soil basics 59 brandt 60 css 58 wave group 57 custom ag form. 56 lida plant resear. 55 UC anr 54 west coast ag prod. 53 agri techno. 52 biodel ag 30 deerpoint group 32 live earth prod. 29 gowan usa 33 trece 28 koppert bio. 34 diamond k gyps. 27 afrikelp 35 farmit rx 26 mgk 25 profarm 37 SYNGENTA 31 axiom ag 24 sqm 43 chemurgic 47 corigin 42 cdfa frep 48 RAFFLE 41 isca 49 agworld 40 balchem 50 superior soil supp. 39 new era farm service 51 san agrow 45 WORKSHOP 38 heritage crop science 23 WRT Water Right Technologies 70 Sym agro 71 fruit growers lab. 72 Earthrive 9 oro agri 76 earthsol 74 fusion 360 75 Crop Vitality CHARGING STATIONS SCREEN SCREEN
Breakfast and lunch Mixer exit exit WATER COFFEE/PASTRIES

Wednesday, September 27

7:00 AM BREAKFAST Sponsored by SQM Specialty Plant Nutrition

7:00 AM TRADE SHOW

JOINT DPR & CCA TRACK

8:00 AM

Neighborly NOW Program: Getting Connected with Mating Disruption Users

Jesse Roseman, Principal Analyst, Almond Board of California

8:30 AM

Pesticide Roadmap Panel: What Does the Future of Pesticide Use Look Like for California?

Renee Pinel, President/CEO, Western Plant Health Association; Surendra Dara, NWREC Director and Professor, Oregon State University; Roger Isom, President, WAPA; Daniel Hartwig, Director of Sustainability, Woolf Farming

9:30 AM

Industry Talk: Iodine as a Plant Nutrient

Doug Snyder, Business and Marketing Development Manager, SQM North America

10:00 AM TRADE SHOW & BREAK

10:30 AM

Laws and Regs Workshop: What We Learned from Top Pesticide Violations in 2022

Rigo Ceja, Outreach and Training Specialist, AgSafe

11:00 AM

Industry Talk: Growing Large, High-Quality Fruit Through Nutrition

Jeff Merrit, CEO, Axiom Ag

11:30 AM

Biopesticides: Where Industry Stands

Surendra Dara, NWREC Director and Professor, Oregon State University

12:00 PM LUNCH Sponsored by Multicolor Ecological Agriculture

Special Guest Entertainment: Jeff Applebaum

DPR TRACK Tackling Pesticide Resistance of Spotted Wing Drosophila

Jhalendra Rijal, UCCE Area IPM Advisor, Stanislaus County

Overview of SensorControlled Sprayers and Sprayer Types

THURsday, September 28

7:00 AM BREAKFAST Sponsored by Axiom Ag

7:00 AM TRADE SHOW

JOINT DPR & CCA TRACK

8:00 AM

Biostimulant Panel: Plant Biostimulant Act Reintroduction

Russell Taylor, Vice President, Live Earth Products; Kirk Van Leuven, CCA/PCA, Stoller USA; Rich Kreps, CCA, SSp., Ultra Gro; August York, CCA, Intuit Ag Consulting; James Henderson, CCA, President, Prime Dirt, Inc.

DPR TRACK Hydrogel Bait for SugarFeeding Ants in Vineyards

9:00 AM

David Haviland, UCCE Area IPM Advisor, Kern County

CEU AGENDA

1:30 PM

CCA TRACK Regenerative Almond Management

Jessica Chiartas, Ph.D., California Soil Resource Lab, UC Davis

Almond Carbon Footprint and Soil Health

Brent Warneke, Faculty Research Assistant, Oregon State University

Soilborne Diseases in Vegetable and Tomato Row Crops

Tom Turini, UCCE Vegetable Crops Farm Advisor, Fresno County

The Role of Mating Disruption in Vineyard Pest Management

Kent M. Daane, UCCE IPM Specialist, UC Berkeley, Kearney Agricultural Research and Education Center

Bringing Fresh Perspectives to Combat Lettuce Disease

Kirsten Pearsons, UCCE IPM Advisor; Yu-Chen Wang, UCCE Plant Pathology Advisor, Santa Cruz, Monterey and San Benito counties

Devin Clarke, Permanent Crop Manager, Yara International

Nutrition and Soil Health Panel

Karl Wyant, Director of Ag Science, Nutrien; JW Lemons, Account Manager, Verdesian; Jerel Kratt, CEO, Regenerative Crop Consulting, Inc.; Matt Comrey, South Sacramento Valley Sales Manager, Wilbur-Ellis

Continued

Soil pH Nutrient Availability

Table: Where did it come from and how to use it?

Danny Klittich, Director of Agronomy, Mission Produce, Inc.

MIXER Sponsored by Water Right Technologies

9:30 AM

CCA TRACK Groundwater Recharge

On-Farm vs Large-Scale Infrastructure

Eryn Wingate, Agronomist, Tri-Tech Ag Products

Industry Talk: Fertilizer Optimization

Pawel Wiatrak, Ph.D., Agricultural Consultant, Multicolor Ecological Agriculture, Inc.

10:00 AM TRADE SHOW & BREAK

11:00 AM

Preparing for Disease in Future Cool, Wet Years

Themis Michailides, Plant Pathologist, UC Davis

Citrus Red Scale: Research Updates, How This Year’s Weather Affected Insect Generations

Sandipa Gautam, UCCE Area

Capturing Runoff with Product Technology

Eileen Bernard, Adjuvants Manager, Nutrien Ag Solutions

11:30 AM

Citrus IPM Advisor, Tulare County

Stress Management in Agronomic Crops in the Southwest Phil Frost, Technical Development Manager, Verdesian Life Sciences

12:00 PM LUNCH Sponsored by Heritage Crop Science, LLC

Presentation of WRCCA’s CCA of the Year award, Scholarships and Honorariums

1:00 PM

Industry Talk: Innovative Plant Growth Regulators (PGR) and Crop Protection Solutions

Ben Letizia, CEO/President, Heritage Crop Science, LLC

1:30 PM

Beet Leafhopper Management in Processing Tomato

Zheng Wang, UCCE Vegetable Crops and Irrigation Advisor, Stanislaus County

2:00 PM

Personal Protective Equipment Required by Labels for Employees and Owners Judy Brant, Agricultural Inspector, Tulare County Ag Commissioner Office

2:30 PM ADJOURN

2:30
3:00
3:30
TRADE
4:30
2:00 PM
PM
PM
PM
SHOW & BREAK
PM 5:00 PM
NEW!

wednesday, september 27

thursday, september 28

ACCESS YOUR ONLINE CEU ACCOUNT www.education.myaglife.com

[your email address]

[your last name in CAPITAL letters]

Wednesday, September 27

7:00 AM Exhibit Hall

BREAKFAST AND TRADE SHOW

8:00 AM Charter Oak DPR/CCA Rooms

0.5hr DPR Other, 0.5hr CCA Pest Mgmt

Neighborly NOW Program: Getting Connected with Mating Disruption Users

Jesse Roseman, Principal Analyst, Almond Board of California

Overview of Almond Board of California’s Neighborly NOW Program, which informs PCAs and growers across the state of others who are actively engaging in mating disruption practices for navel orangeworm in almond, pistachio and walnut orchards.

8:30 AM Charter Oak DPR/CCA Rooms

1.0hr DPR Other, 1.0hr CCA Pest Mgmt

Pesticide Roadmap Panel: What Does the Future of Pesticide Use

Look Like for California?

Moderator: Renee Pinel, President/ CEO, Western Plant Health Association; Researcher: Surendra Dara, NWREC Director and Professor, Oregon State University; Roger Isom, President, WAPA; Daniel Hartwig, Director of Sustainability, Woolf Farming

Discussion of California Department of Pesticide Regulation’s rollout of the Sustainable Pest Management Roadmap for California and its potential implications for agriculture in the state.

9:30 AM Charter Oak DPR/CCA

Rooms

0.5hr CCA Nutrient Mgmt

Industry Talk: Iodine as a Plant Nutrient

Doug Snyder, Business and Marketing Development Manager, SQM North America

This presentation will showcase the role of iodine in plant nutrition and innovative studies that are underway in California and around the world.

10:00 AM Exhibit Hall TRADE SHOW

DPR FREP/INMP CCA Other Laws & Regs Crop Mgmt. Pest Mgmt. Nutrient Mgmt. Soil & Water Mgmt. Professional Dev. Nitrogen Mgmt. 5.0 0.5 0.5 2.5 2.0 1.0 1.0 1.0 5.5 CEU 7.0 CEU 1.0 CEU
DPR FREP/INMP CCA Other Laws & Regs Crop Mgmt. Pest Mgmt. Nutrient Mgmt. Soil & Water Mgmt. Professional Dev. Irrigation Mgmt. 2.5 0.5 1.5 0.5 1.0 1.0 1.5 1.0 3.0 CEU 5.5 CEU 1.0 CEU DPR CEU CCA CEU FREP/INMP CEU In-Person Total Online Grand Total 8.5 43.5 52.0 12.5 51.5 64.0 2.02.0 Total CEU
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10:30 AM Exhibit Hall #45 Workshop

0.5hr DPR Laws & Regs, 0.5hr CCA Pest Mgmt

Laws and Regs Workshop: What We Learned from Top Pesticide Violations in 2022

Rigo Ceja, Outreach and Training Specialist, AgSafe

This workshop will cover the top pesticide violations and how to prevent them in the workplace. Topics will include FAC and 3CCR requirements for pesticide compliance and worker safety, including a discussion around practical implementation in the field. Main Points include Handler Training, Application Information, Hazard Communications, Labeling at Use Site, Decontamination Facilities, Service Container Labeling, County Registration, Emergency Medical Care, PPE, and Labeling/ Permit Conditions.

11:00 AM Charter Oak DPR/CCA Rooms

0.5hr CCA Nutrient Mgmt Industry Talk: Growing Large, High-Quality Fruit Through Nutrition

Jeff Merrit, CEO, Axiom Ag Growers and consultants will hear information on providing nutrients for citrus trees that are plant-ready. A discussion on proper nutrient form for increased yield efficacy will also be had.

11:30 AM Charter Oak DPR/CCA Rooms

0.5hr DPR Other, 0.5hr CCA Pest Mgmt

Biopesticides: Where Industry Stands

Surendra Dara, NWREC Director and Professor, Oregon State University

Review of current pest management applications for biopesticides in agriculture and how this product sector is developing.

12:00 PM Exhibit Hall

LUNCH AND ENTERTAINMENT: SPECIAL GUEST JEFF APPLEBAUM

1:30 PM Charter Oak DPR Room

0.5hr DPR Other

Tackling Pesticide Resistance of Spotted Wing Drosophila

Jhalendra Rijal, UCCE Area IPM Advisor, Stanislaus County

Wednesday, September 27

Research examines pesticide resistance of Spotted Wing Drosophila in cherries and other specialty crops and next steps for PCAs/growers.

1:30 PM Charter Oak CCA Room

0.5hr CCA Crop Mgmt

Regenerative Almond Management

Jessica Chiartas, Ph.D., California Soil Resource Lab, UC Davis Consultants will hear about developed regenerative practices for almond orchards to help reduce inputs.

2:00 PM Charter Oak DPR Room

0.5hr DPR Other

Overview of Sensor-Controlled Sprayers and Sprayer Types

Brent Warneke, Faculty Research Assistant, Oregon State University Review of pesticide application technologies and the renewed interest in sensor-controlled spray systems.

2:00 PM Charter Oak CCA Room

0.5hr CCA Soil & Water Mgmt

Almond Carbon Footprint and Soil Health

Devin Clarke, Permanent Crop Manager, Yara International Consultants will learn about novel soil health management practices in almond orchards, including new biological mixes, cover crops, whole orchard recycling and more.

2:30 PM Charter Oak DPR Room

0.5hr DPR Other

Soilborne Diseases in Vegetable and Tomato Row Crops

Tom Turini, UCCE Vegetable Crops

Farm Advisor, Fresno County

Discussion on various soilborne diseases including Phytophthora that plague lettuce and tomato row crops in California.

2:30 PM Charter Oak CCA Room

0.5hr CCA Soil & Water Mgmt, 0.5hr CCA Nutrient Mgmt, 1.0hr INMP Nitrogen

Nutrition and Soil Health Panel Moderator: Karl Wyant, Director of Ag Science, Nutrien; Panelists: JW Lemons, Account Manager, Verdesian; Jerel Kratt, CEO, Regenerative Crop Consulting, Inc.; Matt Comrey, South Sacramento

Valley Sales Manager, Wilbur-Ellis Consultants and growers will hear up-to-date recommendations on understanding and leveraging the nitrogen cycle to make informed fertility decisions, and how improving soil health can alter decision-making.

3:00 PM Charter Oak DPR Room

0.5hr DPR Other

The Role of Mating Disruption in Vineyard Pest Management

Kent M. Daane, UCCE IPM Specialist, UC Berkeley, Kearney Agricultural Research and Education Center

Review of available materials for mating disruption implementation in vineyards infested with vine mealybug and current efficacy data.

3:30 PM Exhibit Hall TRADE SHOW

4:30 PM Charter Oak DPR Room

0.5hr DPR Other

Bringing Fresh Perspectives to Combat Lettuce Disease

Kirsten Pearsons, UCCE IPM Advisor, Santa Cruz, Monterey and San Benito counties; Yu-Chen Wang, UCCE Plant Pathology Advisor, Santa Cruz, Monterey and San Benito counties

Discussion of new perspectives on combatting the lettuce industry’s most prevalent diseases, such as impatiens necrotic spot virus (INSV) and pythium wilt.

4:30 PM Charter Oak CCA Room

0.5hr CCA Nutrient Mgmt

Soil pH Nutrient Availability

Table: Where did it come from and how to use it?

Danny Klittich, Director of Agronomy, Mission Produce, Inc.

You know the nutrient pH table from your textbook, the one with the tapered bars usually in a fun assortment of colors. Where did it come from? And how do we use it? Hint, the answer includes: midwest, corn, exceptions to the rule, and university extension.

5:00 PM Exhibit Hall MIXER

7:00 AM Exhibit Hall

BREAKFAST AND TRADE SHOW

8:00 AM Charter Oak DPR/CCA Rooms

1.0hr CCA Crop Mgmt

Biostimulant Panel: Plant Biostimulant Act Reintroduction

Moderator: Russell Taylor, Vice President, Live Earth Products; Panelists: Kirk Van Leuven, CCA/PCA, Stoller USA; Rich Kreps, CCA, SSp., Ultra Gro; August York, CCA, Intuit Ag Consulting; James Henderson, CCA, President, Prime Dirt, Inc.

Discussion on the definition of a biostimulant and providing clearer barriers to entry for this product sector, why industry should get behind the Plant Biostimulant Act.

9:00 AM Charter Oak DPR Room

0.5hr DPR Other

Hydrogel Bait for Sugar-Feeding

Ants in Vineyards

David Haviland, UCCE Area IPM

Advisor, Kern County Research examines a novel strategy for ant management in vineyards using hydrogel beads to deploy concentrated pesticides.

9:00 AM Charter Oak CCA Room

0.5hr CCA Soil & Water Mgmt, 0.5hr INMP Irrigation Mgmt

Groundwater Recharge On-Farm vs Large-Scale Infrastructure

Eryn Wingate, Agronomist, Tri-Tech Ag Products

Consultants and growers will hear the similarities and differences between groundwater recharge efforts using onfarm recharge management strategies vs those used on a larger scale.

9:30 AM Charter Oak DPR/CCA

Rooms

0.5hr CCA Nutrient Mgmt

Industry Talk: Fertilizer Optimization

Pawel Wiatrak, Ph.D., Agricultural Consultant, Multicolor Ecological Agriculture, Inc.

Consultants will hear the importance of using high-efficiency fertilizers to promote root growth and improve nutrient absorption efficiency and fertilizer utilization.

THURSday, September 28

10:00 AM Exhibit Hall TRADE SHOW

11:00 AM Charter Oak DPR Room

0.5hr DPR Other Preparing for Disease in Future Cool, Wet Years

Themis Michailides, Plant Pathologist, UC Davis

Examining the impacts of plant diseases from the 2023 wet winter and ideas for disease management in the event of future cool, wet years.

11:00 AM Charter Oak CCA Room

0.5hr CCA Soil & Water Mgmt, 0.5hr INMP Irrigation Mgmt Capturing Runoff with Product Technology

Eileen Bernard, Adjuvants Manager, Nutrien Ag Solutions Consultants and growers will hear about the opportunity to link on-farm groundwater recharge efforts to the use of tools like soil surfactants that can help improve water penetration on challenging soil types.

11:30 AM Charter Oak DPR Room

0.5hr DPR Other

Citrus Red Scale: Research Updates, How This Year’s Weather Affected Insect Generations

Sandipa Gautam, UCCE Area Citrus IPM Advisor, Tulare County Research examines updated citrus red scale management and how this year’s unusual weather affected insect generations.

11:30 AM Charter Oak CCA Room

0.5hr CCA Crop Mgmt

Stress Management in Agronomic Crops in the Southwest Phil Frost, Technical Development Manager, Verdesian Life Sciences

Talk on plant stress management focusing on MAC technology and potassium as a mitigator of biotic and abiotic stress. Including discussion on seed treatments.

12:00 PM Exhibit Hall

LUNCH, PRESENTATION OF WRCCA’S CCA OF THE YEAR AWARD, SCHOLARSHIPS AND HONORARIUMS

1:00 PM Charter Oak DPR/CCA

Rooms

0.5hr CCA Nutrient Mgmt

Industry Talk: Innovative Plant Growth Regulators (PGR) and Crop Protection Solutions

Ben Letizia, CEO/President, Heritage Crop Science, LLC

Talk on Plant Growth Regulators (PGR) and new fungicide for grapes, trees and row crops.

1:30 PM Charter Oak DPR/CCA

Rooms

0.5hr DPR Other, 0.5hr CCA Pest Mgmt

Beet Leafhopper Management in Processing Tomato Zheng Wang, UCCE Vegetable Crops and Irrigation Advisor, Stanislaus County

Review of management strategies for beet leafhopper in California processing tomato fields, recent trial updates.

2:00 PM Charter Oak DPR/CCA

Rooms

0.5hr DPR Laws & Regs, 0.5hr CCA Professional Dev.

Personal Protective Equipment Required by Labels for Employees and Owners

Judy Brant, Agricultural Inspector, Tulare County Ag Commissioner Office Update for PCAs/growers on current PPE laws for California pesticides.

2:30 PM

ADJOURN

ACCESS YOUR ONLINE CEU ACCOUNT

www.education.myaglife.com

Username: [your email address]

Password: [your last name in CAPITAL letters]

NOVEMBER 2, 2023 4PM - 8PM JASON SCOTT CEO OF JCS MARKETING, INC. YOU’RE INVITED TO THIS ONCE IN A LIFETIME EVENT JESSE WATTERS CO-HOST OF FOX NEWS KEYNOTE SPEAKER EVENT HOST INTERNATIONAL AGRI-CENTER 4500 S LASPINA ST, TULARE, CA 93274 MYAGLIFE.COM/MYAGNITE SCAN THE QR CODE OR VISIT FOR MORE INFORMATION FEATURING THE CO-HOST OF FOX NEWS JESSE WATTERS SEATING IS LIMITED AND WILL SELL OUT STARTING AT $150 PER PERSON AGENDA MIXER / TRADE SHOW - 4PM - 6PM GOLDEN HARVEST GALA DINNER - 6PM - 7PM KEYNOTE - 7PM - 8PM MIXER AND TRADE SHOW IN THE FARM CREDIT BUILDING GALA DINNER AND KEYNOTE SPEAKER IN THE CORTEVA BUILDING AG MARKETING SOLUTIONS POWERED BY

Fox News Host to Headline My Ag Nite Event in Tulare

Political commentator and Fox News co-host, Jesse Watters, will be the headliner at a premiere ag event coming to the heart of the Central Valley on November 2. My Ag Nite, hosted by Jason Scott, CEO of JCS Marketing, Inc., will bring together industry professionals and conservative dignitaries to celebrate all things California agriculture.

The dinner and gala will take place at the International Agri-Center in Tulare, Calif., and is expected to sell out. Guests will have access to an exclusive trade show showcasing innovative farming solutions, and the opportunity to network and forge connections within the industry.

Scott said he sees the night as a way to bring those who have a stake in agriculture together in one place to celebrate the industry and to wind down and enjoy like-minded solidarity following the stresses of the busy harvest season.

“We’re bringing a diversified group of thought leaders together to celebrate leadership in agriculture,” he said.

Scott is especially excited about the event being able to present a rare, in-person opportunity to hear from a political commentator of Watters’ caliber that will appeal to the conservative farming community. Watters’ notoriety has skyrocketed since he took over for former Fox News commentator, Tucker Carlson, who left the network earlier this year.

The chance to see Watters speak isn’t likely to come around again to this

part of the state, Scott said, and will no doubt make the event memorable.

“We expect this to be one of the best events that we’ve ever put on or will put on,” Scott said. “If you want to attend something that’s different, unique, and special to agriculture, this is the one time you need to make time to show up.”

Scott's firm publishes both print and digital trade magazines. The publications include West Coast Nut, Grape & Wine and Progressive Crop Consultant. Scott's firms also hosts a growing website called MyAgLife, which highlights the diverse agriculture commodities of the West Coast. The site is also home to a daily and weekly podcast highlighting Central Valley ag issues and leaders.

Coming out of a post pandemic reality, Scott came up with the idea for My Ag Nite as a way to stimulate live events, he explained. Like the MyAgLife website and brand, he emphasizes the event being about agriculture as a whole, and not focusing on any one commodity.

“We wanted to do something unique in the industry, for the industry, and we wanted to provide something for the MyAgLife brand,” he said. “The idea behind it is that we celebrate agriculture and our conservative values in the industry.”

Scott says that while he tends to leave politics out of his publications and marketing, he sees My Ag Nite as a way for those who have a stake in agriculture to be able to talk about the issues that affect them first hand—with

the successes and failures of those issues so often being determined by politics.

“I feel like agriculture is in a place where it’s time to get back to basics, it’s time to celebrate a lot of the things we have in common, and be able to come together and talk about it for an evening,” he said.

Scott added that he wants people to walk away with renewed relationships, a better understanding of who ag is as an industry, and the challenges ag faces collectively, as a group.

“I hope attendees will walk away with a sense that not all is lost with conservative values and we don’t stand alone in that community,” he said

Tickets for My Ag Nite start at $150 per person and a number of upgraded ticket opportunities are also available, including a meet and greet with Watters, group table reservations, and trade show booth space. Tickets and further information can be obtained through www.myaglife.com/myagnite. Ag media inquiries only can be directed to the JCS Marketing Office (559) 352-4456. No outside media outlets beyond agriculture.

About JCS Marketing:

JCS Marketing has a rich history in providing marketing services tailored to the agricultural industry. With a deep understanding of the unique needs and values of the ag community, they are committed to fostering connections and driving success within the industry.

Always read and follow label directions. Cevya is a registered trademark of BASF. © 2023 BASF Corporation. All rights reserved. Designed for the now but made for tomorrow, Cevya® fungicide is here to stay. Learn how it’s built for current regulatory standards and prepared for what’s to come at Cevya-Fungicide.com.

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