Garrett Barnum Burley Design 4685 Cloudburst Way Eugene, OR 97402 July 28, 2011 To: Employers considering Mychal Sargent To Whom It May Concern: I am pleased to provide this letter of reference for Mychal Sargent, a student involved in an Advertising Campaigns class project with my company at the University of Oregon School of Journalism and Communication. As the Product and Marketing Manager at Burley Design and as the “client” for the final ad campaign project, I had the opportunity to interact with Mychal and his group as they developed and presented their ad campaign. Of the ten student group projects evaluated, the project prepared by Mychal and his group was particularly well done, especially in the creativity and quality of the ads, which were created by Mychal. The types of media used were also very diverse to reach a broad range of target markets, while not straying too far from our current brand image. The ideas also did well at creatively using the small budget allocated for the campaign. In addition to his work on this class project, I’ve seen that Mychal is clearly passionate about his personal interests of music and advertising. To me, it is always great to see that a potential employee can be excited about things outside of work because of the potential for them to put that excitement into their work. Mychal is clearly a passionate person and that passion will motivate him to be a self-starter and driven to succeed. Sincerely,
Garrett Barnum Product and Marketing Manager Burley Design