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27 | OCT 2016
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chapter one
Editor’s Note P.2 Interview with
Janet Morais
flash information
the Mothe of Koket
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P.4 chapter two
Top 5 Interior Designers
chapter three
BDNY 2016
chapter four
New York City
at BDNY 16
Exploring Essential Home
A Guide for Designers
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P.16
P.22
Editor’s Note 2
Boutique Design New York is the leading trade fair and conference for the hospitality design industry, happening in New York for the past 7 years. Presented annually by Boutique Design Magazine, it brings hospitality owners, agents and designers together, for two high-energy days focused on innovation, culminating in the most prestigious awards presentation: the Gold Key Awards Gala. The 3rd and new edition of ‘My Add’ brings you everything you need to know about this year’s edition of BDNY: we start with an exclusive interview with Janet Morais, the Mother of Koket, one of the big deals of this fair, a highlight on the Top 5 Interior Design brands, our expectations on the event and a city guide for designers.
Enjoy the ride!
flash information . boutique design trade fair new york
BDNY Javits Center 13-14 November M
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Visiting Hours BDNY will introduce you to the hospitality industry’s moguls, its rising stars and thought leaders. Offering seminars and lively interviews on the exhibit floor and hot-ticket social events that will be held in Manhattan. Two high-energy days characterized by innovation on interior design, taking place in the cultural capital of the Americas.
10am - 5pm
Interview with
Janet Morais The Mother of KOKET 6
Janet Morais
chapter one . interview with janet morais the mother of koket
Luna bench | Koket
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Daring design aesthetic, high impact shows and lavish presentations have an uncanny way of conveying KOKET’s mission
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Interview with Janet Morais the Mother of KOKET Interior Design – Daring design aesthetic, high impact shows and lavish presentations have an uncanny way of conveying KOKET’s mission which is to create highly desirable empowering statement pieces.
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My Design Aagenda (MDA): Can you explain us
more about KOKET‘s mission? Janet Morais (JM): KOKET is more than a
luxury furniture brand, but a representation of empowerment and desire. My mission withKOKET has always been to empower and seduce with daring design, all while giving women the ability to express their true style.
We realized that Koket has changed its style for 2016. What was the main reason for this change?
What are the main differences between Metal Rage and the previous ones? What makes it so unique?
JM: After about 5 years of success, I felt KOKET
JM: This new collection differs in the fact that
needed something to keep the brand allure and momentum growing. It became time to raise the bar within not only the collection, but the company, encompassing all aspects of the brand.
the pieces are not as inventive and elaborate as the icons of the Guilty Pleasures collection. Instead of large, ornamental details I chose to focus on the timelessness of the design while still applying the seductive KOKET touch. I believe we have become established enough as a brand to apply a more mature design approach.
Naomi chair | Koket
chapter one . best picks for the upcoming dubai design week 2016
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Instead of large, ornamental details I chose to focus on the timelessness of the design while still applying the seductive Koket touch
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Opium cabinet | Koket
Slide . Armani Dada
What inspired you for this new design? JM: A lot of my inspirations are the same,
especially the influence of Art Deco and oriental design. I looked through a lot of vintage design archives, pulling designs from different eras then adding the opulent KOKET touch.
What is your favorite new piece and why? JM: My overall favorite is the Bolvardi Bench, but out
of the new pieces I would have to say the Luna. Her design is simply radiant, with the bold curved arms, and the shimmering metallic reptile leather is to die for!
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What can we expect from KOKET in the future? JM: KOKET is taking a mature approach to
the future, in design and audience. I want to continue designing pieces for the modern, confident woman, that will make a statement while fulfilling the client’s needs. And of course KOKETs signature black and gold combination is here to stay.
NahĂŠma chair | Koket
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Top 5 Interior Designers at BDNY 2016 Top 5 Interior Designers at BDNY 2016 – BDNY brings interior designers, architects, purchasing agents of high-caliber design elements for hospitality interiors.