2 014 M E DIA K IT
OVERVIEW: The Edge Contents THE DAILY
BLOG HEADS Exclusive daily independent, insightful opinions and commentaries on the economy and markets by The Edge writers and columnists.
Get Today’s Business & Investment News. Access breaking business news daily and always be in the “know”. •
Business | General | Forex Focus
INVESTING
PROPERTY
Make informed investments with The Edge’s in-depth coverage of Singapore’s Capital Market. •
Brokers Call | Investing Ideas | Funds
Get the important analyses, comments & insights on the property market. •
Property Buzz | Done Deals
OVERVIEW: The Edge Contents MANAGING Access daily management related news, views and interviews with the movers & shakers of Singapore’s corporate corridors. Get the latest trends and insights from management gurus on leadership, marketing, branding, HR training and technology business. •
Boardroom Moves | Management
MARKETS Reliable and timely trading of information for a better informed perspective of the stock market. •
Weekly Diary | Right Timing | Insider Moves | Hot Stocks
INVESTING Appreciate the “Luxe” life and live in the lap of luxury with features on fine dining, drinks, and luxury automobiles. Learn how to spend well on the finest brands, new products and travel destinations. Learn the art of entertaining for business. Browse the latest trends in fashion and accessories. Get informed on executive healthcare and well-being.
DEMOGRAPHIC: Reader Profile 2%
53%
47%
98%
47% Female Readers 53% Male Readers
98% Are Singaporean Citizens / Permanent Residents 2% Others
DEMOGRAPHIC: Reader Profile
45% 55%
45% of Readers are aged 45+ 55% of Readers are below age of 45
42% 58%
58% of Readers live in private residences (landed property, condos, private apartments) 42% Live in non-private residences
DEMOGRAPHIC: Employment Profile 82%
34%
18%
Are Professionals, Managers, Entrepreneurs & Business people.
Are
Top
Management owner, partner, CEO, MD, CFO, CXO
62%
24%
15%
Work in companies with over 100 employees
Are in Banking & Finance
Are in manufacturing
Are Doctors, Lawyers, Engineers
31% Are Managers/ OďŹƒcers.
14% Are in Business & Professional Services
THE EDGE ONLINE: Online Readership
www.theedgesingapore.com
The Edge website was launched in 2009.
 Since the launch, there has been a strong growth of contents and surge in traffic to the website. The usual time of day to visit the site is during office hours (9am-5pm). This profile testifies to the niche and strong loyalty of the online readership.
THE EDGE ONLINE: Latest Key Measures
www.theedgesingapore.com
416,702 Unique Visitors
53%
Male Visitors
2,628,410
Pageviews
919,943
New Visitors in 2013
2.4 min
47%
Total Average Min. Per Visit
Female Visitors
THE EDGE ONLINE: Digital Specs Ad Type
Dimensions
File Size
Curtain Raiser
640x480
30k images/40k flash
Leaderboard
970x90
30k images/40k flash
Leaderboard Expandable
970x90 to 970x270
Full banner
468x60
30k images/40k flash
Medium Rectangle
300x250
30k images/40k flash
Medium Rectangle
300x250 to 600x250
Skyscraper
120x600
Skyscraper
120x600 to 300x600
eNews Alert
468x60
Remark
30k images/40k flash
30k images/40k flash
25 words max (4 lines)
THE EDGE ONLINE: Curtain Raiser
THE EDGE ONLINE: Leaderboard
THE EDGE ONLINE: Leaderboard Expandable
THE EDGE ONLINE: Other Ad Units
THE EDGE ONLINE: Other Ad Units
THE EDGE ONLINE: Weekend Alert
Thank You.
For more information, rates and enquiry please feel free to contact: +65 6232 8656 advertising.singapore@bizedge.com