The Edge Singapore Tablet Overview
The Edge Weekly on Tablet (ePub) • Mobile ePub that delivers The Edge Singapore straight to your device • Improved version with iOS6 • Push no>fica>on update • Live Link to your URL • Interac>ve Video • Newsstand
User’s Experience • Interac>ve video ads • Direct in app URL/email links • Picture Slide Shows
Push Notification
Newsstand
In App Store
Downloads
Bookshelf
Market Share An Overview
Audience: Activity
Audience: Our Readers
Audience: Age
Audience: Gender
31.21% Female
68.79% Male
Audience: Total Sessions Globally
Events Breakdown Issue Downloads
Page Views
URL Clicks
Slide Show
Video Plays
Advertising Opportunities An Overview
Ad Live URL Connect with our readers. With direct link from your print ad to your choice of website or email.
Logo Interstitial • Logos appearing before sec>on
Photo Transition • GIF image transi>on
Video Auto play within Ad
Video Auto play within Ad PDF base layer
Video auto plays within the box
Video
HTML+/Rich Media Banners within Editorial Pages • Max 30 sec. with “x” buYon for user to close • +Non Flash banners for iPad version
HTML+/Rich Media Banners FOR SIGN-UP
In App Link to Buying/Enquiry Page
How Was the Response? • Launched 09/04/2012 • Total of 50,875 downloads (as of 07/12/2012)
Thank You.