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Sensory 9 offers formalwear specialist a new approach to traditional marketing. Focused on driving year round sales through robust pre-sell marketing campaigns, Sensory 9 recognizes that shoppers desire captivating and familiar nameplates.
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mail pieces, email blasts and intuitive lead management. It includes all leads, and performs all necessary tasks such as deduping, address correction, offer tracking, opt-out verification and more. Lead prospects receive progressively-themed mail pieces at regular intervals including New to System, 20, 16, 12, and 8 weeks prior to the wedding. Clients choose their own offers and incentives, which change according to the mailing sequence. Scan this code with your smart phone camera to INSTANTLY learn more about Sensory 9 Brand Centric Marketing. (Search your app store for a FREE “QR Reader” today)
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GET NOTICED... Branded Interactive Websites & Mobile Web App We will integrate your brand creative with elements from My Fabulous Day.com to create an engaging online shopping experience. Personalized marketing to today’s consumer is a proven tool with retailers outside of our industry. Companies who have implemented strategic personalized marketing techniques have seen decidedly greater success over traditional mass marketing approaches.
Interactive Web Features... • Style Gallery • Color Coordinator • Registration • Make an Appointment • Submit Measurements • Contact Share & Forwarding with Youtube, Facebook, & Twitter
Scan this code with your smart phone camera to INSTANTLY learn more about Sensory 9 Brand Centric Marketing. (Search your app store for a FREE “QR Reader” today)
CLUBPROM 1,2,3 1. ATTRACT - we captivate formal shoppers by creating their very own personal mobile web app to enrich their fashion shopping experience. Each direct mail piece bares an engaging call to action and related web-link to their web page.
2. INTERACT we immediately connect with the formal shopper the moment she visits My Fabulous Day. Once connected, shoppers share personal preferences about style, personality, etc. This information then is utilized in creating our multichannel phase of the perfect shopping experience.
3. REACT - IntuitiveLink Technology combines personal preferences with all future multi-channel marketing campaigns, thus, creating a personalized virtual shopping experience for every catazine recipient. Multi-channel campaigns include email blasts, mobile media, social media, and direct results mailers.
Trigger Marketing & Social Networking
Imagine having the power to automatically send shoppers a message at the precise moment they are most likely to act upon it. Our trigger based marketing program, powered by IntuitiveLink Technology, empowers you to communicate insightful calls to action in a timely fashion to both existing customers and prospective new clients alike. Timing and relevancy are the foundation on which successful marketing programs are built.
• Congratulations Triggers to newly engaged • Promotional Activation Triggers • Add on Sale Triggers • Wedding Registration Trigger • Last Minute Detail Triggers • Newly Wed Thank You & Referral Trigger • Contact Share & Forwarding with Youtube, Facebook, & Twitter
Why should you care about social media?
• 150M people engage with Facebook on external websites every month (Facebook Platform, Like, etc.) • The average Facebook user “likes” 4 brands per month • 36% of Facebook users who “like” or follow a brand say they would buy the products more often.
• Lenovo was able to achieve cost savings by a 20% reduction in call center activity as customers go to community website for answers • Dell sold $3M worth in computers on Twitter • eBay found participants in online communities spend 54% more money!
Scan this code with your smart phone camera to INSTANTLY learn more about Sensory 9 Brand Centric Marketing. (Search your app store for a FREE “QR Reader” today)
“
...Visually electrifying... design, photography & layout
AFTER
BEFORE
IMAGE RIGHTS EXPIRED?
AFTER
BEFORE
Sensory 9 Images Digital Composite & Photo Manipulation
CREATIVE
Our creative group is a diverse collection of seasoned marketing communications professionals with real expertise in editorial, copy writing, communications, advertising and digital and web design. Our team will be available to work with you on any additional projects in which you may need assistance.
BEFORE
Our team works with exquisite attention to detail to best present our premium brands in fashionably artistic settings. Sensory 9 creative includes the following:
• Wedding Direct Mail Creative • Prom Direct Mail Creative • Prom Rep Program • Annual Wedding & Prom Photo Shoot • Product Image Revamp • High Impact In-store Collateral • Ready to use Print Advertising • On-line Virtual Catazines • In-Store DVD/HD Video Loops • Large Format In-Store Banners
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Color Stylists
We coordina te with all designer dre ss lines
Seasonal Palettes Fresh ne
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Scan this cod e with your sma rt phone camera “behind the to INSTANTLY view scenes” exciting pho footage of our to-shoot! (Search your app store for a FREE “QR
Reader” today )
AFTER
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Eye catching images are proven to stimulate the consumer’s buying process. Sensory 9 offers it’s
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Here’s h ow it works
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Posters, Ads & Counter Cards
SENSORY 9 In-store Banner Program (Sizes up to 72�)
SENSORY 9 Branded Booth Displays
for Wedding Shows & Formal Planning Events
Great images, great size ranges, great prices=Great Sales Success!
Groomsmen...
OUT of TOWN
Fabulous Tux Fit Network offers today’s brides the confidence of a multi-featured, online wedding management tool. • Groomsmen Registration & Trigger Email • Measurement Submission & Trigger To Store & Customer • Store Locator • Personalized reminders to members of your wedding • Contact Share of selected styles with wedding party • Administration site for retailers to post information
Trust a
My
Fabulous Day
Specialist to do it right!
Scheduling Business
Your Way
1 2 3
Find a store near you Zip Code
GO
Submit your measurements Select State
Alabama
Convenient Tux Pickup E-mail Scan this code with your smart phone camera to INSTANTLY learn more about Sensory 9 Brand Centric Marketing. (Search your app store for a FREE “QR Reader” today)
GO
In today’s busy society, specialists must have the ability to extend the personal shopping experience beyond traditional brick and mortar establishments. Communicating your brand message on a consistent basis through multiple channels is key to long term success in a richly competitive marketplace. In addition to web browsing, social media has become a way of life for today’s consumer. We will grow your fan base in a multitude of ways, including integrated trigger responses and “Share with a Friend” components. Sensory 9 enables you to mine valuable data about your target audience that will play a vital role in multichannel communication year round!
SENSORY 9 281 West Old Andrew Johnson Hwy. Jefferson City, TN 37760
SENSORY 9 281 West Old Andrew Johnson Highway Jefferson City, Tennessee 37760-1802 Ph 303.887.2519 Fx 800.358.6544