Visual Guidelines
Agency 398 Visual Guidelines The visual guidelines are a tool to help maintain the visual standards and branding of Agency 398.
Sizing The logo must be no smaller than 1.25" for print or 90 pixels on screen
1.25" / 90 pixels
Clear Space Clear space is based upon the bold letter A in the logo. Horizontal space required is the width of the "A"on either side. Vertical space required is the height of the "A" above and below.
Color The Agency 398 corporate colors are Gray and CSUN Red. (See colors below)
HEX #404041 RGB 64 / 64 / 65 CMYK 0 / 0 / 0 / 90 Pantone 446 C
HEX #720d2d RGB 114 / 13 / 35 CMYK 33 / 100 / 68 / 42 Pantone 7421 C
Typeface Agency 398 uses both Avenir and Futura in the logo and come in a variety of weights.
Avenir Avenir light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Avenir book
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Avenir roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Avenir medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Avenir heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Avenir black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Typeface Agency 398 uses both Avenir and Futura in the logo and come in a variety of weights.
Futura Futura condensed medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Futura medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Futura medium italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Futura condensed extra bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Acceptable Variations Below are acceptable variations of the logo.
approved logo
approved one color option
approved grayscale option
approved logo on dark background
Intended use of the Agency 398 logo This logo is to be used on all printed collateral such as business stationery, brochures, business cards etc... This logo is also to be used online for social media.
The circle logo is an option to be used on social media outlets such as instagram where the proďŹ le picture is in a circle form.
THREE NINET Y EIGHT
Unacceptable Variations Below are modiďŹ cations and variations of the Agency 398 logo that are not approved.
Do not take take away any element from the logo
Do not use logo as a part of a sentence
is a ...
Do not use unapproved color
Do not overlay text or image over logo
agency 398 Do not modify or stretch logo
Do not outline the logo