Memories Should Live Forever
The 65-and-older population grew by over 34% in the last decade. Due to COVID and other illnesses, more families are thinking about remembrance planning than ever. Life’s most important documents are still in paper form and subject to being lost or destroyed. myLIFE A.D. is the first holistic end-of-life planning platform on the market.
Losing a loved one unexpectedly is quite traumatic… but having their memory fade away is even more terrifying! The dead are never really dead unless they’re forgotten.
Problem
Solution myLIFE is a digital platform that lets us create memories for our loved ones, even after we are gone. We’ve created the most engaging solution on the market to help families have important conversations and create treasured memories as they age. Our mission is to create a solution that supports the needs of anyone dealing with end-of-life planning, aging family, or terminal illness. We want to change the way that loved ones are supported and remembered.
Product & Features Remember Me Emails Simple Will My Password Share Memories Vault Remembrance Journal Loved One Videos Fully functional MVP Product with core capabilities of video, voice, storage and sharing.
Document Library
The library is a collection of legal documents focused on end-of-life remembrance and planning. All legal documents created by legal counsel through RocketLawyer API integration. Each document is available to members for purchase at a
Partnership
Simple Will (included
subscription) Power of Attorney Living Will Living Trust Pet Trust Memorial Plans
discounted price.
in
B2B
–
142
Baby
2.4
Americans diagnosed
every year B2C 24,000 Companies with 1000+ Employees A 2020 survey found that 41 million consumers are actively in the market for end-of-life planning and life coverage.
TAM
168M
Million
Boomers & Generation X born between the year 1946 and 1980
Million
with a terminal illness
Source: LIMRA
GTM Strategy Pay-Per-Click Paid Search (Google Ads & Social) $10K Initial Target Budget Channel Partners Senior Communities, Insurance, AARP, Funeral Insurance, etc. 15K Monthly Visitors 5K Monthly Referrals 20,000 Sales Qualified Leads Per Month At 3% conversion we generate $57K in ARR per month
Online
Competitive Landscape
Consumers who prefer online death planning increased from 17% in 2011 to 29% in 2020.
Demand
File Safety Paper Security & Innovation Efficiency & Scalability Industry leading cloud security and redundancy. Accessibility Securely accessible from anywhere at anytime.
Source: Bankrate
Competitors Password Email Video Document Library Journal Vault myLIFE A.D. offers the best way to plan for end-of-life. Leader Leader Leader New New New Worlds #1 way to store passwords privately until after passing. Email scheduling for after passing. Video sharing for after passing. Last Will and other fully legal documents. Electronic journaling and sharing Time-released security and storage Industry leading security Pre built remembrance planning email templates Full email release scheduling system Power of Attorney, Living Trust, Pet Trust, and more Integrated journaling guide Event based security triggers Active Competitors Active Competitors Active Competitors Active Competitors Active Competitors Active Competitors
1% of Market Opportunity $134M+ in revenue over five years .25% of Market Opportunity $34M+ in revenue over five years Revenue Model Our goal is to celebrate the lives of over 1M families Pessimistic Success Scenario Realistic Success Scenario We charge a $7.99 monthly subscription billed annually.
Founder
Terence Johnson
Former Director @ JIPC & IT’Z
BA – Business Management
Terence has over 16 years of restaurant construction development and management. Currently a commercial solar energy consultant working with clients to exceed their business goals through improved energy operations.
Technical & Design Director @ Telarus
Marketing
Eddie Muzzammil
Director
@ Innovative Solutions
BA – MIS. Psychology
Eddie is a creative professional with over 15 years of marketing and communications experience. Currently leading creative and strategic teams both here and abroad to produce physical and digital solutions.
Fernandez - Advisor B2B Sales Agent @ New York Life
Daniel Bravo - Advisor
Evelyn
$200K Pre-Seed Investment Funding Use of Funds 12-18 months runway to work on: • Launch Public Beta • Product-market fit • Early Marketing Efforts • Customer Development • Profitability • Platform Development • Strategic Hiring
