Business Standard Cloud kitchens' GMV to quintuple to $2-3 billion by 2025: RedSeer
The Indian food market, which is slowly seeing a shift from unorganised to organised, is expected to be driven by the organised segment in the near future. Demand for the organised segment (QSR, dine-in and cloud kitchen) is growing owing to increasing internet penetration, safety and hygiene standards maintained by the players, according to internetfocused consulting firm RedSeer. Growth drivers
Favourable demographics (including young population and urbanisation) Higher disposable income
More and better new restaurants (online deliveries and cloud kitchens with higher quality standards)
Customer satisfaction
Cloud kitchens have been able to drive customer satisfaction as well. New brands that have emerged via cloud kitchen models have secured higher customer ratings than established QSR brands As a result, cloud kitchens are likely to see 5-6x growth in gross merchan- dise value (GMV) to $2-3bn by 2025
Read Complete Article