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Mada

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ABDA AR

ABDA AR

02 Selected Work

Client Mada

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Type Branding

Treatment Layout Mockup

Size Color RGB Software Adobe Illustrator Adobe Photoshop Distribution Social Media, Print Duration 6 Day About Project Mada is a name for an optical shop brand owned by the Jakarta Eye Center. Mada sells a variety of optical devices

The basic concept is inspired by the shape of an elephant and Javanese script as a cultural representation related to Gajah Mada, without giving an old-fashioned impression so i decide to make colors that brand can give the impression of freshness.

Beside that on Mada’s mini campaign “Vision Redefined” here means that Mada wants to redefine what vision means in life because life is not only about seeing but feeling (Emotional Approach).

The Process Creating the main concept of the company’s image based on brainstroming, making logos and keyvisual, and applying it to several designs such as poster etc. Then make a design display.

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