Co-parenting facilitator Presentation - June 2012
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The history Personal story 2houses was created by Gill Ruidant in May 2011. He has himself lived a separation in 2004 and he looked for a tool, an interface which could have helped him, his son and his ex-companion, to communicate and get organized about custody and the wellbeing of their son, NoĂŠ. The already existent tools were not optimized for divorced parents, Gill decided, few years later, to build his own platform : 2houses.
Gill is an entrepreneur through and through. His international and management experiences linked to his personal experience helped him to build a 2houses.
www.2houses.com
Co-parenting facilitator www.2houses.com
info@2houses.com www.facebook.com/2houses @2houses_com
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Concept �Divorced parents still have to communicate, direct and phone conversations often generate conflicts. Having a web interface removes the emotional element and improve the communication�
In such situations, access to the same information is key. It helps to reduce the conflicts and allows the parents to keep track of the information.
Co-parenting facilitator www.2houses.com
info@2houses.com www.facebook.com/2houses @2houses_com
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Product
Calendar
Finance
Journal
Manage custody, events and changes without any conflict.
Add the share expenses and keep an eye on the balance.
Share the moments of everyday life with your ex and also with other members of the family and family circle.
Next page...
Co-parenting facilitator www.2houses.com
info@2houses.com www.facebook.com/2houses @2houses_com
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Product
Albums
Info bank
Messages
Capture moments and save them in a secure familial environment.
A common source of information about your children.
Threads are secured.
+
Co-parenting facilitator www.2houses.com
stored
and
email & SMS notifications calendar synchronised with smartphone info@2houses.com www.facebook.com/2houses @2houses_com
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Product and pricing
Next page... Co-parenting facilitator www.2houses.com
info@2houses.com www.facebook.com/2houses @2houses_com
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Project evolution in 2011 March 2011: Founder Institute 2houses won the first price! April 2011: Start of development: Alpha version May 2011: Setup of 2houses SPRL End of June: Alpha version ready (private) August: Seed funding by Inventures and start of development: Beta version 31st of October: Launch of public Beta: exciting! Co-parenting facilitator www.2houses.com
info@2houses.com www.facebook.com/2houses @2houses_com
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Achievements to date Unique visitors on www.2houses.com: 34.074 Family accounts created: 4.547 1000+ feedbacks received February 2012: 150 improvements made 15th of June 2012: version 1 online
Co-parenting facilitator www.2houses.com
info@2houses.com www.facebook.com/2houses @2houses_com
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User Feedbacks
Co-parenting facilitator www.2houses.com
info@2houses.com www.facebook.com/2houses @2houses_com
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Press coverage Impressive press coverage in Belgium, France and rest of the world
Co-parenting facilitator www.2houses.com
info@2houses.com www.facebook.com/2houses @2houses_com
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Unique visitors vs. sign ups 16000 14000
Unique visitors
12000
Sign ups
10000 8000
6000 Unique visitors: 34.074 Sign ups: 4.547 Conversion rate: 13,34%
4000 2000 0 Nov. Dec. Jan. Feb. Mar. Apr. May 2011 2011 2012 2012 2012 2012 2012 Co-parenting facilitator www.2houses.com
info@2houses.com www.facebook.com/2houses @2houses_com
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Demographics Users per country 1% 4% 1%
1% France
7%
Belgium
5%
US 45%
7%
Canada Switzerland India UK
29%
Spain ROW
Co-parenting facilitator www.2houses.com
info@2houses.com www.facebook.com/2houses @2houses_com
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The market �There are 40.000.000 divorced or separated parents in Europe. And 1.6 million new divorces or separations involving children every year�
A couple divorces every 30 seconds in Europe - this affects millions of children. Over the last 27 years, America has witnessed a 279-percent increase in the divorce rate. While consumers use online services every day (to communicate and interact with bank, administration, etc) that's the right moment to introduce 2houses as an online communication tool for divorced parents. The European market is untapped and will allow 2houses to have a strong market position thanks to the "first mover advantage".
Co-parenting facilitator www.2houses.com
info@2houses.com www.facebook.com/2houses @2houses_com
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The competition ”There is a handful number of similar services in the US but no major competition here in Europe” How are we different? Available in 4 languages and 3 more by Jan 2013 User friendly interface / everyone can use it without guidance Mobile: SMS notifications, calendar synchronization with smartphone “Customer development” strategy (eg. Beta -> Version 1) Today, 12% of our users are from North America
Co-parenting facilitator www.2houses.com
info@2houses.com www.facebook.com/2houses @2houses_com
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Means to generate traffic on the platform
2 houses acquiring strategy SEO
Intermedi aries
@
@
Members
Offline guides
Online guides
Marketing
@
@
@
www.2houses.com 10% conversion
Conversion and account creation
SEA
@
10%
@
50%
20%
@
50%
@
25%
@
25%
Sign-up test account (the use is free for 2 months) 50% - no renewal
Co-parenting facilitator www.2houses.com
15% - switch to pay
info@2houses.com www.facebook.com/2houses @2houses_com
35% - switch to free
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