Sponsorship Proposal 2016
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I would first like to thank you for taking time out of your schedule to review this proposal. myMOSTbeautiful.com team is dedicated to building relationships that will endorse our sponsor’s product or service. On behalf of myself and the myMOSTbeautiful.com team, it is our pleasure to invite you to become a sponsorship partner of the UNITED KINGDOM 2016 myMOSTbeautiful.com BABY competition. Note: we will customize sponsorships to meet specific marketing objectives and to enhance your partnership with MyMOSTbeautiful.com.
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Monique Elliott
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About The myMOSTbeautiful.com series of competitions came to be in 2015 in South Africa; with the aim of showcasing South Africa’s most beautiful babies. Each of our photo competitions runs for 8 weeks and have produced tremendous individual successes. We’re currently in the process of preparing for the launch of the 2016 UNITED KINGDOM myMOSTbeautiful.com BABY contest in September 2016. The major drawcard to our contests is the substantial cash prizes as the winning BABY will walk away with £10 000. (Total prize money awarded to TOP10 babies equals £20 000.)
HISTORY The second annual myMOSTbeautiful.com BABY contest in SA shattered expectations with 2 million visits to the website and more than 44 000 BABIES entering in under 8 weeks!
GOALS Go big or go home! Based on our SA results and taking the UK birth rate into consideration as well as the UK’s connectivity (2 x more than SA), we’re estimating our entries for our UK contest at minimum 50 000 entries for the 8 week contest span.
PROMISE The MyMOSTbeautiful.com team is committed to supporting charitable organisations throughout the world and have partnered with SmileTrain and Bliss as our 2016 UK charity partners.
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Team myMOSTbeautiful.com is managed by a passionate and dedicated small team who look after everything from development & design, marketing & CRM to ultimately achieve set targets.
LEON LATEGAN
Leon Lategan is an Entrepreneur, Speaker, Conversion Optimisation Specialist and a Business Growth Strategist. He was previously the Managing Director of IOL (www.iol.co.za/ – digital division of Independent Newspapers PLC the publisher of Independent.co.uk)
CEO
JAN PRETORIUS
Jan has been developing & designing international websites for over 16 years and brings his experience to the myMOSTbeautiful.com online properties. We've entrusted him to make sure that the website is accessible on desktop and on mobile, and to ensure that each user has the best possible website experience.
CTO
MONIQUE ELLIOTT
Bringing over 9 years of PR and communications experience to the table, Monique runs all customer communication and customer related matters for myMOSTbeautiful.com. Monique also takes care of our online presence through social platforms, PR outreach and customer queries.
CMO
THE FIRST MYMOSTBEAUTIFUL.COM BABY UK COMPETITION IS SET TO LAUNCH SEPTEMBER 2016 BABY 2016: ages 0 to 36 months These photo contests speak to the mothers of the United Kingdom. Parents can upload their child’s profile for FREE and add descriptions, video and more images. Voting opens simultaneously with launch and the highest voted baby after 8 weeks will win the enormous £10 000 first prize! Four celebrity judges (TBA) will assist us in choosing the winner from the TOP 10. Voting takes place via the PayForIt system and there are three price brackets to select from. £10 for 30 votes £5 for 10 votes £1 for 1 vote Contestant Prizes: – 1st Prize – £10 000 – 2nd Prize – £4 000 – 3rd Prize – £2 500 – 4th Prize – £1 250 – 5th Prize – £750 – 6th Prize – £500 – 7th Prize – £400 – 8th Prize – £300 – 9th Prize – £200 – 10th Prize – £100 Additionally, we’re also giving away 10 x £100 cash voter prizes and many hampers during the run of the competition.
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Company Stats SA MYMOSTBEAUTIFUL.COM BABY 2016 Entries: 44 931 Facebook fans: 49 961 Page views: 2 394 508 Unique visitors: 1 035 066
Estimate for UK MYMOSTBEAUTIFUL.COM BABY 2016 Entries: 50 000 Facebook fans: 50 000 Page views: 3 MIL+ Unique visitors: 1 500 000+
Market Audience PRIMARY
SECONDARY
25yr - 34yr Mom 90% female, 10% male Moms of kids ages 0 to 36 months 70% reached via mobile (Android tops the list) 30% reached via desktop Digitally active with an active Facebook account
18yr – 24yr Mom 90% female, 10% male Moms of kids ages 0 to 36 months 80% reached via mobile (Android tops the list) 30% reached via desktop Digitally active with an active Facebook account
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2016 COMPETITION FLOW The myMOSTbeautiful.com website and mobile platform offers a seamless experience to the end user. Users will be driven to the website via PR, bulk sms, ambassadors, email marketing, advertising and referrals. Once on the site, the crystal clear navigation and instructions will lead the user to the free registration page where the parent can then share their images, copy and videos. Each entry will be assigned a unique code which will be used in the voting process through the Payforit system. The voting will continue until we take a short break to announce the TOP 50 voted babies. We reopen voting for a further week in order to find the TOP 10 including the winner. The four judges, including the celebrity judges, will assist with 20% of the votes only at the TOP 10 level. myMOSTbeautiful.com is a member of phonepayplus.org.uk and will utilize a preferred provider, txtnation, to manage the Payforit system. All voting is audited by our accountants, Marx Gore – chartered accountant (SA).
8 Week Project Timeline 2 Weeks prior to GO LIVE
1 Week prior to GO LIVE
GO LIVE and PR launch
TOP 50 Announcement
TOP 10 Announcement
WINNER Announcement
Start promoting to Facebook fan base.
Start promoting to the MMB community via email campaigns.
LAUNCH – press announcement and communication via ads, email, mobile and PR.
After 7 weeks from GO LIVE, we announce the TOP 50 and allow for 7 days voting to TOP 10.
After 8 weeks from GO LIVE, we announce TOP 10 and winner.
7 days past winner announcement will be prime time to market to the database through promotions and voucher coupons.
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WHY GET I N V O L V E D?
Sponsorship Packages
BREAKDOWN of PACKAGES: EXPOSURE: As mentioned previously, our SA competitions generated huge traffic volumes. Your brand will be exposed to millions of impressions within the 8week partnership through mobile, email, social, PR, ads, ambassadors and website impressions. A survey to audience in order to receive intelligent data pertinent to your brand and insight to your competitors’ brand/product (not DIAMOND)
£10 000
£ 5 000
£ 2 500
E XP OS U RE : One of only 2 sponsors 50% of website traffic 8 x banner ad positions on website 1 x Survey to our full database before contest ends
E XP OS U RE : One of only 4 sponsors 25% of website traffic 8 x banner ad positions on website 1 x Survey to our full database before contest ends
E XP OS U RE : One of 8 sponsors 12.5% of website traffic 8 x banner ad positions on website
AS SE TS : All contestants opt in to YOUR newsletter upon registration Ownership of full email database Ownership of full mobile database
AS SE TS : All contestants opt in to YOUR newsletter upon registration 1 x Promotional Mailer to our full database once contest concludes
AS SE TS : 1 x Promotional Mailer to our full database once contest concludes
ONLIN E M AR KE TIN G : Social Media Posts - 1 per day Co-branded marketing material Co-branded advertising Co-branded PR
ON LIN E M AR KE TIN G : Social Media Posts - 1 per day Co-branded marketing material Co-branded advertising Co-branded PR
ONLIN E M AR KE TIN G : Social Media Posts - 1 per week Co-branded marketing material - Co-branded advertising Co-branded PR
*** OPTION TO BECOME OUR EXCLUSIVE PARTNER AT £20 000 Exclusivity for the duration of the contest – inclusive of all website traffic, all online and offline contest publicity/communication, all social media platforms and ownership of both mobile and email database.
PUBLIC RELATIONS: Additionally we’ve contracted a PR firm to handle all press related matters and your brand will receive mentions in all PR pieces. Our outreach will encompass all top tier outlets but also filter down to content exchange opportunities with smaller blogs and websites, all with a similar target audience to ours. ASSETS: We’ve included newsletter signup for your brand within the baby registration page, capitalizing on prime online space to grow your database. Entrants can opt in to YOUR newsletter upon registration. Also, you’ll receive the full email and mobile database on completion of the competition in order to run your own promotion/voucher offer (not included with ULTIMATE or DIAMOND packages).For these packages we will create and send out a mailer on your behalf to target this database. ONLINE MARKETING: You’ll receive brand mentions as well as external linking. We’ll also publish branded content (blog and Facebook) as per set out in pricing package options. All brand clicks will be tracked and a transparent reporting system will be set in place.
Below is only a representation of possible website and mobile ad placement. 8 Banner Ad placements will be awarded to sponsors and will be embedded on the following pages: Home page, Registration Page, Gallery, Thank You page, Profile Page and Login Page.
Previous Celebrity Judges
Cindy Nell - ex Miss South Africa, model and TV presenter Vanessa Haywood Sandes - actress and athlete Jeremy Harris – radio presenter Lee-Ann Liebenberg – Model and FHM-South Africa's Sexiest Woman In the World in 2005 Suga - DJ Louise Carver - folk rock singer-songwriter and pianist Kgomotso Christopher - actress and voice artist Sheree O’Brien – music manager
Previous Sponsors Involvement as a sponsor offers long lasting benefits well beyond the close of the online competition. We urge you to contact us at your earliest convenience to ensure you receive the greatest level of exposure. We received many more secondary sponsors for hampers and giveaways.
Previous Charities
-THANK YOUCONTACT: Monique Elliott E: monique@mymostbeautiful.com M: 084.706.4418