The Process of Packaging by mymymyra

The Process of Packaging

Packaging

What is packaging?? Journal One When beginning this class the idea of what is packaging seemed pretty basic until we actually sat and pushed ourselves to ind words to deine it. Since we have taken quite a few design classes up until this point I think we had a bit of an advantage when it came to deining what a package should be, but inding the words was the hardest part. When I think of packaging the irst thing that comes to mind are things that contain a product, inform about the product, and entice the consumer to purchase that item.

Journal Two As we continued to dive into the neccessities we were sent out into the world to observe packaging in full effect. Our home-work was to ind four examples of packaging, two well-designed packages, one of which would be environmentally conscious, and two poorly designed packages. This seems like a simple task but as you walk into these stores fully aware of every detail...so many items jumping out at you screaming for your attention...it quickly becomes sensory overload.

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With so many items to choose from the consumer wants to be wowed. When designing these packages many considerations should be made, such as the size, legibility, materials, color, images, content, and audience. A well designed package should stand out. It should be clear about what is inside, how to use it, and who it is meant for. It should do all of this while still protecting the item. For an added bonus it should create as little waste/environmental impact as possible otherwise the movie Walle will be an accurate depiction of our future.

The Winner is... Since cooking is one of my favorite hobbies, I immediately made my way to the kitchen utensils. This OXO strainer was a great example of a well designed/ecofriendly packaging design because of the minimalism. I wish the colors were a little more bold and attention grabbing but the layout is very open, quick and easy to understand, and small enough that it does not make a large impact with waste. The next product that caught my eye was a set of all-purpose clips by Living Solutions. The packaging was understated and direct while allowing the product itself to be the eye catching pop of color that pulls the consumer in.

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The Bottom Feeders I also found one of the worst packaging examples seen while browsing through the cooking supplies. Normally Pyrex has great branding, simple, clean, and easy to understand, but in this case it was quite the opposite. I have never seen SO much information for a small stack of bowls!! Seriously, how much do we need to know? To make things better, the information was not legible because it was vacuum sealed causing the type to warp, fold, and wave. Reading this was like attempting to read an essay that had been printed on your local car salesmans air dancer... The last product that caught my attention in all the wrong ways was a concealer in the as seen on tv section. Even though this concealer is considered makeup it was nowhere near the cosmetics. The size of the packaging is excessive in comparison to the size of the actual product, and there is so much information competing on the front that it does not seem worth the read.

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Journal Three When thinking of sustainable design, one of the irst things that come to mind are all of the wonderful new eco friendly materials. Many of these materials are a bit more costly, but in the end it is all worth it because we are decreasing our carbon footprint on the world right? With a little research I was able to ind biodegradable zip ties, egg cartons made of hay, and even edible water capsules (no plastic required)! As I researched further it became clear that the materials are only part of the process. Design can play a very important part in sustainability simply by using less. Less materials, less ink, less space. Even the shape that a material is cut can affect the amount of waste that you produce. It is our responsibility as designers to take these things into consideration and attempt to cut back on our carbon footprint as a whole so that we can help protect our planet.

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Getting Personal As we move forward into our packaging research we begin to learn about personas. Personas are used often in marketing to determine the kind of client they will be marketing their product towards. This persona creates a speciic image of someone that might fall into the category that the item is being directed towards. To get a better grasp on this concept we were assigned groups to create a persona from the information we randomly drew from a hat. Our group pulled an African American, male, 65+, that is

Advice from Kyle As things began heating up in the personas category, our professor thought it would be helpful to hear from graphic design alum Kyle Vice. Kyle works with personas regularly on the job. Sometimes they are generalized and vague and other times they are extremely detailed. They often hang posters of the personas they created while working on a project because it allows them to see them as a real person rather than a generalization of a large mass. When you feel personally connected to the people that you are working for, you are more likely to create something that they will love/feel drawn to because it feels as if it was made speciically for them. That is the whole goal of a persona. Allowing your target to be more than just numbers on a page.

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married. From there we built a persona from our own experiences with individuals of this category. We began by giving him a name, a job, home, religion, political views, children, and a few favorite things (food, music, hobbies, and television shows). We then made a collage of his favorite things to create a visual connection for reference. From there he became a real person that we felt like we knew. Just look at that lovable smile!

“I BUILT THIS HOUSE FROM THE GROUND UP. I WORKED HARD FOR EVERYTHING I HAVE.”

LOCATION

ONE-STORY HOUSE SUBURBS

HOBBIES

READING THE NEWSPAPER BUILDING BIRDHOUSES PLAYING WITH GRANDKIDS WATCHING FOOTBALL AND CRIME DRAMAS GOING TO CHURCH LANDSCAPING

STYLE

SUSPENDERS WITH PLAID, JEANS, AND NEWS CAP TANK TOPS AND PJS

RESTAURANTS

CRACKER BARREL WHITE CASTLE

STORES

HOME DEPOT CABELA’S WALMART

MUSIC

SMOOTH JAZZ

OMAR AGE: 71 STATUS: MARRIED TO HIS WIFE, SHALETHA, OF 48 YEARS. OCCUPATION: RETIRED MAILMAN CHILDREN: 2 LOCATION: LOUISVILLE, KY EDUCATION LEVEL: HIGH SCHOOL GRADUATE POLITICAL VIEW: DEMOCRAT RELIGION: CATHOLIC

BRANDS

ORGANIZED

HANDY

FAMILY MAN

STUBBORN

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The Good Stuff We created our own lash personas that personiied ourselves. These were based around a few questions that we were given to choose from such as our favorite food, music, tv show, shoes, drink, the car we drive, clothes and hobbies. Later including a picture of ourselves.

Favorite Drink: Strawberry Lemonade Favorite TV Show/Movie: Jane the Virgin Car You Drive: Toyota Matrix

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Project One

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Getting Started As we begin project one we needed to pick/ design a product that could use an improved packaging design. This product needed to either hang, or be wrapped in a sleeve. We were given a choice of creating our own product or redesigning a product that already existed. I chose to redesign an existing brand because it added an extra layer of challenge by forcing me to design within constraints. This would give an opportunity to make this feel like a real world experience since more often than not, we will be working for a company that already has their own guidelines. It took quite a bit of investigating to ind that perfect product, especially since I wanted something that no one else would be designing. The product I chose was the Tovolo standing tea infuser. This product stood out because there was no correlation between the design and the product. Even though the design of the package was already fairly sustainable the impact of the design itself was lacking in every way. I am/should be the target consumer for this product, but the packaging itself did nothing to convince me that this was the product I wanted.

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Journal Five After personas we dove right into semantic differential scales. A semantic differential scale measures where you want your product speciications to fall on a scale of opposites. It can also be used to gauge how the audience scales your product as well. The Tovolo product I chose to redesign is a Tovolo tea infuser. The packaging is very plain and does not seem informative as to what the product is or who the prodcut is geared towards. I chose a few words for my differential scale that I wanted to portray such as how easy it is to use, who it is geared towards, and how durable the product seems. After creating the differential scale I designed a persona for my target audience. Morgan is right inbetween the target age group. She is young, modern, and trendy with an interest in self care and healthy living.

Amateur Dificult Young Affordable Durable Reusable

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Professional Simple Old Expensive Fragile Disposable

aucasian

Morgan 32 Caucasian Female Single No Children Morgan is a single woman in her thirties that is focused on her career, but stil open to inding the right guy! She loves shopping at Sephora, Old Navy, J. Crew, and Nordstrom. She prefers understated accessories, cats (dogs are awesome too but theyâ&#x20AC;&#x2122;re not cats) and orange juice without pulp. She has a mild addiction to Starbucks but

hot tea is astil close second. She is environmentally cused on her career, but open to inding conscious, but only to the extent that it does not effect her favorite products. A few of her favorite things are Italian food, cooking, jogging, shopping, blogging, pinterest, yoga, aerobics, and meal prepping. She prefers Pop music, but has started to spice things up with Indie Rock.

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Forcing a it The initial planning stage came with a lot of sketches. Scribbling ideas quickly so that you have plenty to choose from in the end. Sometimes it can be hard to quickly churn out ideas especially if you feel conined by a certain style before you even begin. One way that we attempted to combat this was through an exercise called forced it. You are given a series of random words and must quickly sketch a thumbnail of your product in conjunction to that word. Because it is supposed to be a very fast paced experience you are only given a matter of seconds to scribble the irst things that come to mind. I found this to be an extremely dificult task. Most likely because of the box that I had already put myself in before I even began, but by the end I was mentally exhausted with a stack of scribbles that only made me more confused about where I was going with this. I had an image of a leaf stuck in my head so I ditched the stack and ran with it. The overall concept was really cool but I struggled with text placement. I then began working on ideas for a new logo, but I was so stuck on the idea of tea that I could not come up with an idea that could portray the brand as a whole rather than just one particular product. I decided to stick with the original logo but later changed my mind becuase...well have you seen it?

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Tea Infuser

Stage One After the sketching stages we dove right in! I was fairly pleased with the beginning stages of my product. The concept was to use images that the products are associated with as the base of the packaging. This not only adds a fun pop of color, but it also creates a implied message of what the product is being used for. Unfortunately the different lengths of the words proved dificult when creating a consistent layout. The choice to stick with the original logo also proved dificult because it’s bulky and the screw within the “O” seems to be an a bad design choice for a kitchen wares company. They were really making a stretch by trying to associate these kitchen products as tools in general. This is why I later decided to redesign the logo as well.

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Peeler

Avocado Knife

When looking at the original logo, the thing that continuously kept jumping out is the number three. There are six letters. Three of which are an “o.” This made me think of clovers. Sure they aren’t the lucky three leef clover, but they are fresh, green, wild, and free. Those are all nouns I would love to use when i’m cooking in the kitchen!

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Avocado Knife

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Logo, Donâ&#x20AC;&#x2122;t Go. As I looked at the newest logo I still felt a sense of incompletion. Yes it was a step up from the original, but it did not scream that this is an established/well made brand. The clover was to simple, common, and direct (a clover as a clover). When placed on the packaging it still had no real home. Starting from the top of the leaf all the way around, there was no clear place where it felt that it belonged especially when attempting to place it similarly on the rest of the system. This was deinitely not going to be the inal stage of logo explorations.

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Victory The inished logo still plays on the concept of the three “o”s and a clover, but it is now more reined and is only suggestive of a clover rather than actually being one. It also suggests unity and movement through the interlocking of the shapes. The colors are fresh like water and greenery. The typeface has bold squared “o”s, which almost create the feeling of containment. I am very pleased with the ending result.

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Turn It Around! In theory, a design can be made in stages. In this scenario you would be able to inish each individual section before moving on to the next. This was not one of those projects! After designing my initial front facing system it was time to immediately move on to the back. I know what you’re thinking, “but you already displayed an extensive inal exploration of the front!” (that may be a bit of an exaggeration, but just go along with it.) I did indeed, but there was a whole slew of backside shenanigans in the mix too and THIS is where it all began...

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Made in Korea Seattle, WA 98105

If you’re looking for an upgrade from the old fashioned “drain chain” tea infuser, look no furtherthan the Tovolo Standing Tea Infuser. This infuser features a sleek handle that makes stirring a breeze! The large bulb allows plenty of space for the leaves to expand and it also comes with an angled base to catch the mess. The Tovolo Standing Tea infuser is convenient AND stylish!

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Peel with precision! Tovolos Precision peeler is made from high-carbon stainless steel and is equipped with a easy grip handle that prevents slips!

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Made in Korea Seattle, WA 98105

Donâ&#x20AC;&#x2122;t give up on your love for avocados just because of that pesky seed! Now you can Smash, Pit, and Scoop your avocados with ease when you use the Tovolo Avocado Knife! This high-carbon stainless steel knife is equipped with a comfort grip, is dishwasher safe, and BPA free.

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Made in Korea Seattle, WA 98105

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Di-lines For the inal di-line we created layers both visible and invisible to send to a printer. Solid lines represent where the product is to be cut and doted lines represent where it should be folded. My designs were not too intricate when it came to a di-line so I donâ&#x20AC;&#x2122;t feel as if I received the full experience that I shoud have,, but I have a basic understanding of what is required to create one. My leaf shape was not a cake walk, but it deinitely looks easy compared to some of the other designs I could see being made. It is all a process of trial and error. The more I put myself out there to learn these things, the easier it will be to do.

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Final Feedback My inal product still had quite a few laws, but in the end it is a really cool design that has a lot of potential. I will be working with it a bit more to try to ind a balance between the size of the packaging and the placement of the text. The inal creations were quite a bit big because to use the holding shape of a leaf, apple, or avocado I had to make them considerably larger than the actual thing so that it could hold not only the product, but also the information. I would try using a shape to contain the image so that I will have more room to explore with text while still using the fruit itself to hold the product. The possibilities are endless. Working on this project has taught me a lot about time management as well as starting over. Sometimes we become so set in an idea that it is hard to let it go or even approach it from a different perspective. The majority of the feedback from consumers fell along the same guidelines. They felt that the concept was really cool as well as bright appealing colors that drew them in. It would deinitely stand out if it were on a shelf with similar products, but there were concerns about the size and how it would take up extra space. There was also a few questions about the protection of the blade on the avocado knife and rather it was sharp enough to hurt someone without being covered. At the end of the day I hit the right target audience and my product stood out positively from competitors. Like always there is still room for improvement.

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Ditch that old fashioned â&#x20AC;&#x153;drain chainâ&#x20AC;? tea infuser!

This infuser features a sleek handle that makes stirring a breeze! The large bulb allows plenty of space for the leaves to expand. It also comes with an angled base to catch the mess. The Tovolo Standing Tea infuser is convenient AND stylish!

Made in Korea Seattle, WA 98105

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Precision Peeler

Peel with precision! Tovolos Precision peeler is made from high-carbon stainless steel and is equipped with a easy grip handle that prevents slips!

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Made in Korea Seattle, WA 98105

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Scoop from the skin! Smash your avocados!

Pit the seed with ease!

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Made in Korea Seattle, WA 98105

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Project Two

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About the project... Project two! This project gave us a choice between creating a system for a preprepped food product or to create an ethnic beverage from a select list of countries to

When I think of Nigeria I imagine bronze bracelets glowing against smooth brown skin, bright patterned textiles that refuse to be ignored, communities gathered in celebration

be geared towards countries like the United States. I remember walking through last years presentations in awe of the amazing designs they had created and I had already decided that I wanted to create one of the ethnic beverages as well. Of course I did not give it much detail in thought so I had no speciic plans in mind when the opportunity was presented in class, but I did know that I wanted to do an African country that was not known in the same magnitude as Egypt or Morrocco. After giving the assignment much debate I decided on Nigeria. I chose Nigeria for several reasons. Nigeria is the continents largest populated country, It is home to Lagos, the continents largest industrial and ecenomic hub, as well as to Nollywood (Nigerian Hollywood). Africa is a powerhouse of art, creativity, and business opportunities, but it is most often portrayed as the poor underdeveloped eye sore that needs

of old traditions, and red soil loating like smoke clouds from the iery rhythm of their feet! These are some of the things that I thought of when I looked for the perfect beverage to create. I felt that I found all of those feelings when I decided on zobo drink. Zobo is a tea made from hibiscus leaves native to Nigeria and is celebrated for itâ&#x20AC;&#x2122;s medicinal qualities/sweet refreshing lavor. It is known by many names across the globe, but in my oppinion Zobo is hands down the coolest drink name...ever.

help to buy shoes... A continent should not be known speciically for their weakest links. Nor should they be held to the same standards as a country they do not resemble/strive to be. One of the ways to combat these stereotypes is by celebrating all of the beauty that they have to offer.

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ZOBO! Nigerian Hibiscus Tea Project

Target Audience

The goal of this project is to design a product/package that personiies the culture of Nigeria while still being capable of appealing to a wider national market. Zobo is a popular drink in Nigeria that is brewed from a species of Hibiscus native to the area.

This product is targeted towards a wide range of young adults. (16-35) It is normal in Nigeria to make your own...well everything, especially drinks like Zobo. This leads us to believe that it would be a harder sell to the elder adults that are set in tradition.

Current Competitors

Price Point

The current market for Zobo is small and can be seen duplicated with a twist in many other countries. These designs do not create a feeling of the origin (Nigerian culture). There are very few varieties, therefore this market is being monopolized by a select few.

The Majority of competitors in this market have a fairly high price point because of the nature and quality of the product that they are selling. Our price will be similar to the average market price if not a bit higher because of the high standard that we hold our product. No cutting corners here!

Desired Tone The desired tone of this piece is bright, colorful, fun, and youthful. It should be as vibrant as the culture that it celebrates!

Selling Point The selling point of this product will be in quality and style. The unique colors and design will make the product stand out from the competitors.

Setting the Mood To set the tone for the project I created a mood board, which is a compilation of snippets and inspiration that embodies the tone of the project. In this case it was all of the things that made Nigeria uniquely Nigeria. Creating the mood board was incredibly beneicial because it not only provided me with a visual inspiration, but also a plethora of knowledge I sifted through to understand those images. Nigeria is rich in culture and history that is broken down into regions and tribes that are known for their own styles, religion, food, and customs. All of these things were considered when creating a ictional company to brand my zobo. After narrowing down the top languages in Nigeria I translated several brand name options to ind the best possible it. Flower water, peace water, ir lower, tranquil red, and many many others, but inally I found one. Ikoko Amo. The Yoruba translation of clay pot. Clay Pot Zobo! How traditional does that sound? The oâ&#x20AC;&#x2122;s happily bounced off of each other in a playful way to say and the meaning was perfect. Pottery, carving, and textiles are more prominently associated with African art than painting because they are all about functionality. They create things with purpose in a decorative way. There were two images in particular that really stood out to me. Both images contained abstracted faces/people. One was colorfully beaded with organic lines and the other was a wood carving with blunt geometric

edges. They both show very different sides of Nigerian art yet still evoke a feeling of connection I was not sure how to incorporate the doodles that these pieces inspired so I set them to the side as an optional background design. Before I could start designing I needed to create an inventory of images that are similar to the product/style that I wanted to design. This is called a visual inventory. There wasâ&#x20AC;&#x2122;nt a large variety of the product I wanted to make and the few that existed were pixelated, poorly designed, or they were plain and unappealing with a misleading image of a hibiscus species unknown to Africa. I expanded my search to Nigerian sodas/teas as well as American and European teas/juices to gain a widerselection of possiblities.

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Scoping the competition Before I could start designing I needed to create an inventory of images that are similar to the product/stayle that I wanted to design. This is called a visual inventory. There wasâ&#x20AC;&#x2122;nt a large variety of the product I wanted to make and the few that existed were pixelated, poorly designed, or they were plain and unappealing with a misleading image of a hibiscus species unknown to Africa. I expanded my search to Nigerian sodas/teas as well as American and European teas/juices to gain a wider selection of possiblities.

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Getting Sketchy Now that I had a ton of research and visual references it was time to jump in to the sketching process. Sketching has always been something that I struggle with because it never comes out quite the way I have it in my head. This is one skill that practice will never make perfect, but it is still extremely necessary because it allows the ideas to be quickly thrown into existence. This speeds up the process of knowing rather the idea is worth the time and effort to perfect. I knew immediately the kind of bottle I was going for as well as the type of lotus I wanted to display (the one that is truly native to the country).

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The Final Four After the Initial sketching I chose three images to explore in more detail. The mask on the left page and the bottom right were deinitely my favorite of the sketches. I did not know how I would incorporate the collage of faces, but I wanted to explore more ideas to make it work.

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A Break with Blythe We interrupt your current programming for this latest breaking news! Today we skyped with Blythe Magnuson, a graphic design alum working for Kaleidoscope. Kaleidoscope is a packaging irm in Chicago that sounds both grueling and fun..? This skype with Blythe was extremely helpful because we were able to get a better picture of a real life experience after college and even see some of her own designs that she has put out into the world. she gavve us insight on how school has prepared her for where she is today., What she wished she had known, and what kind of hours it really takes during a normal work week in her ield.At the end of the day she gave the advice to love what you do. Make time for friends, family, and the things you enjoy most, but make sure that design is one of those things you are truely passionate about. Every job is going to have its ups and downs, such as time constraints or being given a bit more work than you thought you could handle on your own. Luckily those not so great moments will only prepare you to prove that you are more than capable. Not so much to others, but to yourself. When all else fails you will always have someone to call for help. Even old classmates. So keep in touch and donâ&#x20AC;&#x2122;t fear asking for advice. Unless your under contract for non-disclosure...

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Nutrition Facts Serving size: 16 FL OZ Servings per container: 1 Calories xx

Calories from fat xx

Total Fat xx Saturated Fat xx Transfat xx Cholesterol xx Sodium xx Total Carbohydrate xx Dietary Fiber xx Sugars xx Protein xx Ingredients: filtered water, filtered hibiscus leaves, agave, lemon juice concentrate, citric acid, natural flavors

Original Hibiscus Tea

16 FL OZ

Nutrition Facts Serving size: 16 FL OZ Servings per container: 1 Calories xx

Calories from fat xx

Total Fat xx Saturated Fat xx Transfat xx Cholesterol xx Sodium xx Total Carbohydrate xx Dietary Fiber xx Sugars xx Protein xx

Pineapple Hibiscus Tea

Ingredients: filtered water, filtered hibiscus leaves, pineapple juice, agave, lemon juice concentrate, citric acid, natural flavors

16 FL OZ

Nutrition Facts Serving size: 16 FL OZ Servings per container: 1 Calories xx

Calories from fat xx

Total Fat xx Saturated Fat xx Transfat xx Cholesterol xx Sodium xx Total Carbohydrate xx Dietary Fiber xx Sugars xx Protein xx Ingredients: filtered water, filtered hibiscus leaves, mango juice, agave, lemon juice concentrate, citric acid, natural flavors

Mango Hibiscus Tea

Packaging 48 16 FL OZ

One of Many Faces My irst oficial design for zobo came out much better than I had expected. It was not a home-run but it deinitely had great bones! When looking through my sketches I decided to combine two of the inal four, the doodle and the san-serif zobo with the hibiscus lower. Using a shape to frame the product information allows it to take precedence while the mask pattern creates a subtle but playful background. At irst glance my immediate thoughts are that the labels measurements are quite a bit off, there is no barcode, the nutrition facts are not up to code, and the prominent product information isnâ&#x20AC;&#x2122;t quite big enough. Sometimes we just reach a point where we see the problems (or not) and we have no clue what to do to ix them. Luckily my classmates had plenty of great advice when we met during our Round Robin Review.

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Round Robin Review During Round Robin Review each student lays out their work (printed, digital, or both) with a sheet of paper. Each of us are given a speciic amount of time at each station to critique our classmates work. Tell them what is working, what isn’t working, and what can they do to make it better. I ind this process just as confusing as it is helpful. It is wonderful to have the feedback of so many different individuals, especially those that understand the amount of work that we put into our craft! They catch things that you might have overlooked and give great tips and tricks to atleast try out in hopes of solving a design crises. We have such varying styles in design and work ethic that it’s impossible not to be able to learn something from one of them. Unfortunately the very thing that makes us so different is the same thing that pulls us apart. When we have these critiques there are tons of suggestions of what is working and what is’nt and sometimes you will have split oppinions between the comments or even yourself. At the end of the day you have to make the decision that you feel is best because you can’t always please everyone. Your name will be the one attatched to your product therefore you should be proud of what you design. During this Round Robin I received a lot of great feedback about the consistency of my lavor icons, the unmatched lines within my vectored masks, and the clashing of type in the logo and information. These comments helped in the decision to handletter zobo in the same way I hand lettered the brand, redesign a more consistent lavor system, condense the lines in the pineapple lavor, and ind a new holding shape for the front.

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Decisions and Revisions When making my revisions, one of the irst things I wanted to address was my inconsistent icons that distinguish lavors. I knew these images were very different when I made them, but I didn’t realize how different until they were next to each other on the labels. All of them now have similar vector styles with light touches of dimension. My next issue to tackle was the clashing typography on the front label. The fun, playful, hand-drawn nature of the brand clashed with the product name. Zobo should steal the show, but instead it’s plain and boring in a soft green san-serif. I drew zobo in the same style as the brand so that it would create unity as well as demonstrate the power of the word. Bold, rigid, and bouncing in black! This name has presence. Lastly I played with the iea of a new holding shape. oes it need a shape at all? Should it be a cut out? What makes the most sense? I settled on a traditional clay pot. Just like the name. Just like the culture. This pot is round, full bellied, and inviting. Ready to share it’s wealth with others.

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Original Hibiscus Tea

16 FL OZ

Original

Hibiscus Tea

16 FL OZ

Original

Hibiscus Tea

16 FL OZ

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Original Hibiscus Tea

16 FL OZ

Original Hibiscus Tea

16 FL OZ

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Caffiene free. No preservatives. Natural Seperation may occur. Shake well. Refrigerate after opening.

Nutrition Facts Serving size: 16 FL OZ Servings per container: 1 Calories 115

Calories from fat 0

Total Fat 0g Saturated Fat 0g Transfat 0g Cholesterol 0g Sodium 15mg Total Carbohydrate 40g Dietary Fiber 0g Sugars 38g Protein 0g Ingredients: filtered water, brewed hibiscus leaves, agave, lemon juice concentrate, citric acid, natural flavors

100%

Original Hibiscus Tea

115 Calories

16 FL OZ (473 ML)

Caffiene free. No preservatives. Natural Seperation may occur. Shake well. Refrigerate after opening.

Nutrition Facts Serving size: 16 FL OZ Servings per container: 1 Calories 115

Calories from fat 0

Total Fat 0g Saturated Fat 0g Transfat 0g Cholesterol 0g Sodium 15mg Total Carbohydrate 40g Dietary Fiber 0g Sugars 38g Protein 0g Ingredients: filtered water, brewed hibiscus leaves, pineapple juice concentrate agave, lemon juice concentrate, citric acid, natural flavors

Pineapple Hibiscus Tea

100%

115 Calories

16 FL OZ (473 ML)

Caffiene free. No preservatives. Natural Seperation may occur. Shake well. Refrigerate after opening.

Nutrition Facts Serving size: 16 FL OZ Servings per container: 1 Calories 115

Calories from fat 0

Total Fat 0g Saturated Fat 0g Transfat 0g Cholesterol 0g Sodium 15mg Total Carbohydrate 40g Dietary Fiber 0g Sugars 38g Protein 0g Ingredients: filtered water, brewed hibiscus leaves, Mango juice concentrate, agave, lemon juice concentrate, citric acid, natural flavors

Mango Hibiscus Tea

16 FL OZ (473 ML)

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100%

Round Two, Robin In round two of our Round Robin Review, I had finally found a place that felt pretty secure. There were a few minor tweeks, but my classmates seemed to be in agreement that I was on the right path. In this round I had a new shape, logo, and revised mask designs that fit more consistently. I also added more information like ingredients and a barcode. After Round Robin I had a few revisions like rearranging the information on the back, resizing the label, and making the pineapple design look less like wings (which was actually really cool, but didnâ&#x20AC;&#x2122;t it the theme. Bummer!) There was also revsions in the logo/lavor and how the information is displayed. By pushing the lavor icon to the top of the pot, I was able to enlarge the lavor and still have enough space to air it out. I also added a walking man with a pot of information on the back. It pays homage to the original lavor while also being a fun way to deliver a message.

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16 FL OZ (473 ML)

Original

Hibiscus Tea

115

Calories

Caffiene free. No preservatives. Natural Separation may occur. Shake well. Refrigerate after opening.

Distributed under the authority of Ioko Amo Beverage Corp. Lagos, Nigeria. ÂŠ2010 Ioko Amo Beverage Corp.

Ingredients: filtered water, brewed hibiscus leaves, agave, lemon juice concentrate, citric acid, natural flavors.

Caffiene free. No preservatives. Natural Separation may occur. Shake well. Refrigerate after opening.

No GMO

793573 67900

Nothing says tradition like Nigerian Zobo! It is both refreshing and medicinal, so you have no reason to feel guilty.

Gluten Free

Nothing says tradition like Nigerian Zobo! It is both refreshing and medicinal, so you have no reason to feel guilty.

Packaging 59

16 FL OZ (473 ML)

Pineapple

Hibiscus Tea

16 FL OZ (473 ML)

Mango

Hibiscus Tea

115

Calories

115

Calories

Distributed under the authority of Ioko Amo Beverage Corp. Lagos, Nigeria. ÂŠ2010 Ioko Amo Beverage Corp.

Ingredients: filtered water, brewed hibiscus leaves, pineapple juice concentrate, agave, lemon juice concentrate, citric acid, natural flavors.

Caffiene free. No preservatives. Natural Separation may occur. Shake well. Refrigerate after opening.

Distributed under the authority of Ioko Amo Beverage Corp. Lagos, Nigeria. ÂŠ2010 Ioko Amo Beverage Corp.

Ingredients: filtered water, brewed hibiscus leaves, mango juice concentrate, agave, lemon juice concentrate, citric acid, natural flavors.

No GMO

793573 67900

Gluten Free

No GMO

793573 67900

Nothing says tradition like Nigerian Zobo! It is both refreshing and medicinal, so you have no reason to feel guilty.

Gluten Free

Packaging 60

Final Presentation The day of our inal presentations I had a few minor hiccups that caused imperfections in my product, the design on the orange label printed a bit lighter than expected and the hibiscus tea text/pineapple text was not as visible as I would have hoped. Even after all of those things I was still extremely proud of what I created. I have enjoyed this project as well as the class in general much more than I had imagined I would. I have learned so much about the research and thought that goes into every detail. all the way down to the music that they imagine the potential customer would listen to! I know that I will be using everything that I have learned this semester in the real world, even if it is mainly within my own personal projects.

Packaging 61

Going for Gold After our presentations we used our class time to create sprints. When I say sprints I am not refering to fast paced physical running, but to a speciic period of time to design in a fast paced fashion. This may sound less exhausting but I assure you that it is not. They both leave you feeling drained and a little out of breath. Before beginning on the sprints we were asked to come up with a few quick ideas on how to expand on one of our projects we had created in this class. I chose the Zobo project because it was a lot of fun and I felt just a little more secure/passionate about it. This allowed coming up with ways to expand on the brand fairly easy. Unfortunately I have always been the type to struggle over the little details therefore it typically takes me longer to inish an idea or project. This particular set of sprints was proof of that. One of the things that I really enjoyed in a previous class was making posters for a brand that I had redesigned. This seemed like the perfect opportunity to do that again. I had three main ideas that I was wrestling to choose from. The irst was a huge bottle of Zobo with rock climbers scaling the sides to reach the top and the tag-line BIG lavor BIG beneits. The second was a woman with a head-basket picking bottles of zobo from the branch of a tree (natural and fresh). The last was an image of a woman drinking Zobo as her face disconnected from the rest of her body and the rest of her head was an explosion of lowers, leaves, color, and zobo. This image would follow along the theme of masks used throughout the project, but it would be centered in the cocept of removing the mask from what you put within your body. Zobo is natural and bursting with beneits!

Packaging 62

I spent quite a bit of time researching images that I could use as well as photoshopping them together. My eyes were constantly shooting up at the clock, my stomach churned faster and faster with each tick of the minute hand. I did not inish the over all concept, but I did create a beautiful base. It is a bit different from my original intention, but I was pretty happy with the way the elements came together to form a crown as I was designing so I took it into a slightly different direction. I am still not completely sure how the inal product will turn out.

Part two For part two of the sprint I chose to create a character for the brand. This character wouldâ&#x20AC;&#x2122;nt be an extension of the logo or anything, but it could be used on merchandise such as tee-shirts and reusable bags or it could even be used on the website (in the works). The character was inspired by traditional costumes used during festivals in Nigeria. The oversized head-pieces cover their faces much like the purpose of a mask, which is also quite common during these festivities. The photos to your right are examples of the inspiration as well as a glimpse into the beautiful culture of Nigeria.

Packaging 64

The Final Lap In my inal sprint I made a expanded the product offered by the brand by creating gummy snacks. The decision to make gummy snacks was one that I had made in the beginning of the project so it was not dificult to imagine, but it did prove dificult to create. I am not sure why, but I really struggled with the placement of the wording and logo. I also spent much more time that I should have researching online for examples as well as the perfect gummy snack to use. None of them were what i would have imagined the snacks looking like so I had to make a quick decision to settle for the pink people shaped snacks. The inal design still needs a bit more tweeking, but the basic over all design is already laid out. I chose to use a box with a top closing lap cut out in the shape of the vase and logo. A small tab will hold the bottom of the vase in place so that the box can stay closed. The lap features the pattern, logo, labeled product, and a picture of the gummy people. The lower half of the package displays the lavor, weight, and calories. I am still unsure how to incorporate more of the pattern without over powering the text of the lavor. The text for the lavor would not have enough room if it were placed on the lap. Still a few things to work out, but I am up for the challenge.

Packaging 66

Fruit Snacks

Cherry Hibiscus

Fruit Snacks

Cherry Hibiscus

Fruit Snacks

Packaging 67

Fruit Snacks

Cherry Hibiscus 80

Calories per serving

Packaging 68

6 OZ (170.1 g)

Zobo gummies offer all the same great Zobo flavor in a chewy snack! Grab a pack for BIG flavor and BIGGER Benefits!

Ingredients: filtered water, brewed hibiscus leaves, cherry juice concentrate, agave, lemon juice concentrate, absorbic acid, gelatin, sodium citrate, sunflower oil, pectin, natural flavors.

Distributed under the authority of Ioko Amo Beverage Corp. Lagos, Nigeria. ÂŠ2010 Ioko Amo Beverage Corp.

Gluten Free

No GMO

793573 67900

Packaging 69

Final Thoughts Ready for Action As the semester comes to an end the only thing I can really say is that I am beyond happy to have the opportunity to take this class. I have learned so much not only about all of the thought and research that we donâ&#x20AC;&#x2122;t realize go into packaging, but I have also learned quite a bit about InDesign. Iâ&#x20AC;&#x2122;m not sure if my future will lead me in the direction of packaging, but it is deinitely something that I have found joy in creating. I plan to use mood boards and personas more often. Not only because they are extremely helpful in targeting a speciic feeling/ audience, but also because they are so much fun to create!

Packaging 70

Packaging 71

Packaging 72