ETHICAL FASHION INITIATIVE
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ROLE OF ITC
ITC IS THE JOINT AGENCY OF THE WORLD TRADE ORGANIZATION AND THE UNITED NATIONS. AS THE DEVELOPMENT PARTNER FOR SMALL BUSINESS EXPORT SUCCESS, ITC’S GOAL IS TO HELP DEVELOPING AND TRANSITION COUNTRIES ACHIEVE SUSTAINABLE HUMAN DEVELOPMENT THROUGH EXPORTS. THROUGH STRATEGIC DEVELOPMENT AND CAPACITY BUILDING ITC CONNECTS OPPORTUNITIES TO MARKETS. AS A RESULT, WE ACHIEVE LONG-TERM, TANGIBLE BENEFITS AT BOTH NATIONAL AND COMMUNITY LEVELS.
The World Trade Organization (WTO) is the only global international organization dealing with the rules of trade between nations. At its heart are the WTO agreements, negotiated and signed by the bulk of the world’s trading nations and ratified in their parliaments. The goal is to help producers of goods and services, exporters, and importers conduct their business.
The United Nations is central to global efforts to solve problems that challenge humanity. Cooperating in this effort are more than 30 affiliated organizations, known together as the UN system. Day in and day out, the UN and its family of organizations work to promote respect for human rights, protect the environment, fight disease and reduce poverty.
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WHY ITC IS ALIGNED WITH THE FASHION INDUSTRY
International Trade Centre, an intergovernmental organisation that facilitates trade.
Fashion industry: – Offers a global market for craft related products within the apparel and accessory sectors. – Luxury brands lead the market
Millennium Development Goal 1: Reduction of Poverty.
Conscience and sense of responsibility emerging amongst luxury consumers.
Millennium Development Goal 7: Environmental Sustainability.
Increased consumption of sustainable products marketed under a ‘green’ label.
Millennium Development Goal 3: Empowerment of women.
Fashion is for women above all.
Through a sustainable partnership we can change the future of fashion and the future of African women. Within Sub-Saharan Africa we can address the biggest development challenge, helping the poorest of the poor.
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HOW?
HOW DOES THE PARTNERSHIP WORK?
KEY FASHION COMMUNITY ITC offers a free and impartial service for the fashion industry to access skills and capacities available in African communities.
HUB
Fashion Community
Consumer
TPO
TPO
CONSUMERS ITC communicates the collaborative outcomes and ‘stories’ both directly to the consumer, and by giving our partners the necessary tools to use for themselves. ITC Through strategic development and capacity building ITC connects opportunities to markets. As a result, we achieve long-term, tangible benefits at both national and community levels. HUB/DEVELOPMENT CENTRE Our office in the field, we focus on capacity building, production, and expanding our network. TPO - Trade Promotion Organisations ITC works with national governments and their technical bodies to support the most marginalised communities. COORDINATORS Each ITC coordinator has a fixed number of communities to work alongside; through them each community and individual is in constant contact with the hub. INDIVIDUAL COMMUNITY By their own initiative, communities of skilled artisans have organized themselves into micro-producers specialising in a wide range of technical skills.
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Hub
Hub
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GLOBAL ETHICAL FASHION IMPRINT
CURRENT PRESENCE
A GLOBAL VIEWVIEW A GLOBAL
5 YEAR EXPANSION PLAN
v
v v
20092009
v
5 YEAR PROJECTION 5 YEAR PROJECTION
KEY PARTNERS DONORS PARTICIPANTS/RESOURCE Partners Partners
Donors Donors
Recipiants/ Resource Recipiants/ Resource
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PRESENCE IN AFRICA
CURRENT PRESENCE
PRESENCE PRESENCE IN AFRICA IN AFRICA
5 YEAR EXPANSION PLAN
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2009 2009
5 YEAR5 PROJECTION YEAR PROJECTION
KENYA: A CASE STUDY
CURRENT FOCUS: EASTERN AFRICA PRESENCE IN AFRICA
ERITREA
A
SUDAN DJIBOUTI KENYA ETHIOPIA
SO
M
AL
IA
B
AN
DA
C
UG
D.R.C.
KENYA
D
NAIROBI
RWANDA BURUNDI KEY
2009
5 YEAR PROJECTION
A
INDIAN OCEAN NGO’S: COMUNITA DI S.EGIDO & COMBONI MISSION OF KOROGOCHO & LOCAL TPO’S TANZANIA TURKANA
B
COMMUNITY GROUPS
C
NAMAYIANA
D
NAIROBI – ETHICAL FASHION HUB, PLUS 8 COMMUNITY GROUPS, 10 CHURCH GROUPS
A. Turkana B. Community groups C. Namayiana
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COMMUNITY GROUPS
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MAX&CO CROCHET SISTERS
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MAX&CO
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MAX&CO COLLECTION LINE UP
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TIME APRIL 2009
“BECAUSE FOR ONCE, THIS IS NOT ABOUT PROFIT...MORE THAN 30% OF THE PEOPLE ON THE PLANET LIVE IN SLUM CONDITIONS AND WE MUST FIND WAYS TO WORK WITH THEM, EVEN IF DIFFERENT BUSINESS RULES APPLY.” – MARION HUME
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VANITY FAIR FEBRUARY 2009
“...FROM THEIR HUMBLE SLUM DWELLINGS IN NAIROBI, THEY CREATE A COLLECTION FOR COSMOPOLITAN YOUNG LADIES IN PLACES LIKE TOKYO, MILAN, ZURICH AND BERLIN. BY HAND, NATURALLY, THEY CROCHET HANDBAGS AND SCARVES, SEW LEATHER BRACELETS OR, LIKE JENNIFER, ASSEMBLE KEY RINGS.” – SVEN RECKER
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RE: FASHION AWARDS 14 NOVEMBER 2008
“A RAFT OF LEADING DESIGNERS CONTRIBUTED ONE-OFF PIECES, SPECIALLY DESIGNED FOR THE AWARDS’ CATWALK SHOW, INCLUDING ZANDRA RHODES, WHOSE TRIBALPRINTED PONCHO WAS MADE FROM BARK CLOTH SOURCED FROM A FICUS TREE IN UGANDA; JONATHAN SAUNDERS WHO MADE AN OUTFIT FROM SECONDHAND CLOTHING AND FABRIC REMNANTS FROM OXFAM; AND VIVIENNE WESTWOOD WHO MADE A MAN’S AND A WOMAN’S OUTFIT FROM ORGANIC COTTONS AND SILKS, FROM UGANDA AND BRAZIL.” – HILLARY ALEXANDER
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ALTAROMA PARTNERSHIP 30 JANUARY 2009
“ROME, COUTURE BECOMES MULTI-ETHNIC” – MF
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ALTAROMA PARTNERSHIP IMANE AYISI, 3 FEBRUARY 2009
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ALTAROMA PARTNERSHIP KOFI ANSAH, 3 FEBRUARY 2009
“... A BREATH OF AFRICAN AIR IS GIVEN THROUGH THREE DESIGNERS FROM THE CONTINENT: KOFI ANSAH FROM GHANA, SYLVIA OWORI FROM UGANDA AND IMANE AYUSSI FROM CAMEROON, USING TUAREG ARMOUR WITH A HINT OF VOODOO, COMBINED WITH ETHNIC PRINTS.” – KATIA PERRINI 16
ALTAROMA PARTNERSHIP SYLVIA OWORI, 30 JANUARY 2009
“ALTAROMA,“ETHICAL FASHION” ON THE CATWALK.” – ANNA MARIA GRECO, IL GIORNALE
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CARMINA CAMPUS COLLECTION LINE UP
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CARMINA CAMPUS 4 FEBRUARY 2009
ETHICAL FASHION BECOMES GLAMOROUS “A YEAR AFTER ITS LAUNCH “ETHICAL FASHION” COMES INTO FRUITION. THE PROJECT WAS KICKED OFF IN 2008 BY ALTA ROMA AND ITC (...) TO PROMOTE NEW ETHICS IN FASHION PRODUCED BY AFRICAN COUNTRIES.”
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CARMINA CAMPUS ELLE ITALY, 2009
“...WITH THE SUPPORT OF ITC, AN AGENCY OF THE UN AND THE WORLD TRADE ORGANIZATION, A NEW INITIATIVE TARGETING WOMEN WAS CREATED: A WORKSHOP TO TEACH THEM IN DSCHANG TO EMBROIDER THE FRONT OF THE CARMINA CAMPUS BAGS. THE WOMEN DESPERATELY WANT TO LEARN, TO EARN, TO BE EMANCIPATED, TO BE PROTECTED FROM AIDS...” – LUISA SIMONETTO 20