Successful Flyer Printing Campaign
Introduction ď‚Ą
Being in business is tough and it doesn’t matter which industry you are in, sooner or later you will be fighting (metaphorically hopefully) for business. Competitors are always watching your marketing closely and doing their utmost to better your efforts.
Targeting ď‚Ą
The most important aspects of any marketing campaign is relevant targeting. The people you target need to be those who are ready to purchase your service or product as soon as you provide them with the information.
Make it Short and To the Point ď‚Ą
Some flyer marketing campaigns fail because of too much information. This occurs because some marketers inadvertently blend their door hanger with a brochure. Too many pictures, bullet points or links can be detrimental to your campaign, remember to keep it short and simple.
Mention Your Product and Services
You need to inform your potential customers why they should choose your products and services. A higher quality product or service. More reasonable pricing – if your competitor is selling a product at $15, offer the identical product for $14.95. Even though this only amounts to your customer saving a nickel; a nickel is a nickel, right?
Accurate Contact information ď‚Ą
You should give the recipient more than one way to contact you. For example, offer an email address, toll-free phone number and website address. Some people prefer to ask questions via email and others would rather make a phone call. By offering your website address, your potential customers can learn more about your company and read positive customer reviews.
An Urgent Call-to-Action ď‚Ą
By offering an incentive, you can dramatically increase the number of people who respond to an advertisement. You can offer new customers special pricing or additional complimentary services. To create urgency, be sure to place a time limit on your incentives.
Delivery ď‚Ą
How do you plan to deliver your flyers to prospective clients? Leaflet Drops? Direct Mail or Newspaper insertions? All above are fantastic ways of getting your flyers to your target market, but don’t do them all at once. Could you cope with an influx of additional business overnight?
Conclusion ď‚Ą
Whether you are flyer advertising campaigns, utilizing print ads, online advertising or monumental billboards, the talented professionals at Formula Done can help you modify these tips to enhance all of your advertising campaigns.
Who I Am? ď‚Ą
Door to Door Flyer Distribution Reviews is a Toronto based advertising company which specializes in flyer distribution, SEO marketing and web designing.