Effective Tips to Write a Flyer
Introduction ď ˝
Whether you're trying to find your lost kitten, advertise your guitar lessons, or promote your band's gig this Friday, a flyer can be a cheap and effective way to get the word out. In order for your flyer to work, first you have to get people to notice it. Next, you want them to do something about it.
Tips to Make a Flyer
Decide if you want to design your flyer digitally or manually Determine a size for the flyer Determine where and how to distribute your flyer Write a headline Add a subtitle Drive home your message with testimonials Organize your copy Include your contact information Find an easily accessible image Make sure your flyer works Post your flyer
Decide if You Want to Design your Flyer Digitally ď ˝
You can design a flyer digitally with tools such as Photoshop or Microsoft Publisher. Alternatively, you could design a flyer with pen, pencil, markers, etc., and then photocopy the flier at a copy shop.
Determine a Size for The Flyer
Flyer size depends in large part on the function of the flyer and your ability to produce flyers of a certain size. It’s easiest to print digital flyers on printer size paper (8.5 x 11 inches). So, your flyers can be that size, or you might want to cut them in half or quarters if your flyer doesn’t need to be as big.
Determine Where and How to Distribute your Flyer ď ˝
Are you planning on hanging your flyer inside on a bulletin board or outside on a telephone pole? Maybe you plan on handing out flyers at an event or in a busy part of town. Maybe you’re even using the flyers for a mailing. If the flyers are to be hung outdoors, consider printing on stronger paper and with waterproof ink.
Write a Headline ď ˝
Make it big, bold, and simple. In general, the headline should be no more than a few words, fit in one line across the page, and be centered. A headline can be longer, but the briefer it is, the better the chance it has to capture someone’s attention.
Add a Subtitle ď ˝
This should be about two or three lines. Since the title is brief and short, the subtitle elaborates on the title, providing more detail of what you’re talking about specifically. Read newspaper subtitles or even press releases for examples.
Drive Home your Message with Testimonials ď ˝
The body of your flyer is also a good place to include testimonials or endorsements. A good testimonial not only provides more detail, but it legitimizes your efforts through a third-party source.
Organize your Copy ď ˝
Add bullet points to organize your message. Boxes surrounding your copy or bullet points can also provide organization, while adding visual appeal. These effects might also make your copy look more professional or business-like, which might be important to your overall look and feel.
Make Sure Your Flyer Works ď ˝
Before making a lot of copies of your flyer, test it out by taping it up on a door to review it yourself. Stand back from it about 10 feet (3 meters) and have a look. Do the main points jump out at you? Looking at the sample flyer here, you can see immediately that it is for a lost dog.
Post your Flyer ď ˝
If you lost your kitty in your neighborhood, post your flyer on telephone poles, bus stops, the local convenience store, the coffee shop, laundromat, at local swimming pools, and any other nearby gathering places.
Who I Am‌. ď ˝
My Pocket Commercial is a company which offers the flyer distribution services and uses reliable techniques to complete these services within given time frame.