CONTENTS Chapter 1 Preface
Chapter 2 Brand Design/ 品牌 Packing Design/ 包装 Book Design/ 书籍 Pattern Research /图案 Interaction Design/ 交互 Photography/ 摄影
Chapter 1 Preface
This collection has witnessed the growth of my perception for design.Containing multiple geometric symbols,this portolio co -uld be seen as a summary of my undergraduate studies.Lines matching lines to formshapes and shapes matching shapes to form a picture.The process is much like the progress I have ma -de in my understanding in design and I hope I would have bett -er sense and ability in design by pursuing further study.
This collection has witnessed the growth of my perception for design. Design is my drug.The idea of conceiving something out of nothing excites me. It igintes my enthusiasm to persist in what I am passioncate for. I hope that this book, as a reminder of joys and sorrows could see my being more confident in every step towards becoming adesigner.
Brand design For my series of product design
1
Brand design/品牌设计 For my series of product design
The source of inspiration
Brand design of zero
Tai Chi is one of the most important philosophical concepts in Chinese Taoism.It explains how every single entity in the universe changes and proceeds.Everyhing in the world cha -nges when it comes to an extreme stage , and proceeds af -ter multiple changes.
ZERO
FRO NATURE
Background Keeping a sincere mind towards the revered nature,I explore into the relathions between human and nature , trying to integrate nat -ural materials into real life.After substantial trials and researches into wood, linen and china,I finally came up with a set of products and completed the brand design for the following items.
Other plans
Printed character
Aa Bb Cc
abcdefghijklmnopqistuvwxyz ABCDEFGHIJKLMNOPQISTUVWXYZ
1
Brand design/品牌设计 For my series of product design
The color selection
The application of brand design
1
Brand design/品牌设计 For my series of product design
2
Brand design/品牌设计 For household textile
The source of inspiration
鹿 LU
Brand design of deerz
LU
] ]
Other plans Printed character
Background Household textile is also called decorative textile . Household textile products are known as Soft Decoration in interior decoration.It plays a key role in creat -ing a warm and comfortable family atmosphere . The culture of Chinese deer has a long history and rich connotation which inspire on my idea of design. Therefore I chose deer as the prototype in the home textile brand design.
Aa Bb Cc abcdefghijklmnopqistuvwxyz
ABCDEFGHIJKLMNOPQISTUVWXYZ
2
Brand design/品牌设计 For household textile
The application of brand design
2
Brand design/品牌设计 For household textile
The application
2
Brand design/品牌设计 For household textile
The application
Packing Design For Song He Liquorh
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Packing Design/包装 For Song He Liquorh
���GHE Long enjoyed the fame of ‘God’s reward’, Song He Liquor was originated from the Spring and Autumn Period (722 - 481 B.C.), and had come to its prime time in Sui and Tang Dynasty.
���GHE Long enjoyed the fame of ‘God’s reward’, Song He Liquor was originated from the Spring and Autumn Period (722 - 481 B.C.), and had come to its prime time in Sui and Tang Dynasty.
Packing design of zero
Background A Liquor Bottle Design and Package Design of Song He Liquor. As a tradition -al beverage in China,distilled spirit is much more popular among middle-ages and the elderly so that the bottle and package are designed in a conventional style . While I wish to come up with a more vivacious and eye-catching design to attract the young.
The source of inspiration My design consists of compact package pasting with geometric figures and a vigorous and stylish bottle.It’s like a perfect combination of dynamic and static, which creates a brand new vision perception , perfectly reflecting the fact that distilled spirit can also reveal vitality and energy among young generation.
3
Packing Design/包装 For Song He Liquorh
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Packing Design/包装 For Song He Liquorh
Book Design For Shi Ku Men
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Book Design/书籍 For Shi Ku Men
The source of inspiration
I visited some of the most representative Shi Ku Men, talking to the residents and observing the building. This book has collected my knowledge of Shi Ku Men as well as my feelings and experience of the visit. It has also included my painti -ngs of Shi Ku Men . Despite the fact that Shi Ku Men is getting less and less in Shanghai and people’s memory of it is also fading out, I hope such witness of history and representative of Shanghai would live though time.
Book design Process of making
Background
Shi Ku Men (specialized Shanghai building with stone gate frame and wooden door),usually gathering together in rows,is home to countless Shanghai people who had gone through daily travails in the narrow la -nes of Shi Ku Men, thus creating the unique lane culture of Shanghai.
4
Book Design/书籍 For Shi Ku Men
Book Display
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Book Design/书籍 For Shi Ku Men
Interaction Design Puppy Care
5
Interaction Design/交互 Puppy Care
Process of making
Puppy Care
Interaction Design
Background
Nowadays, an increasing crowd of people are keeping dogs-- who are considered as family at home.Concluded from a research of dog owne -rs , I discovered a couple of existing problems including dogs ’ health condition,how the dogs spend the whole staying alone at home,among which the major blow to the owners are when their dogs get lost.There -fore,I came up with an APP aimed at helping them find the dogs throu -gh online community.
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Interaction Design/交互 Puppy Care
The application of brand design
Information Exchange Platform
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Interaction Design/交互 Puppy Care
Application
Pattern research Chinese ink painting
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Pattern research/ ĺ›žćĄˆ Chinese ink painting
The source of inspiration
Book design
Background Chinese ink painting refers to traditional Chinese paintings using water and ink, generating unique artistic effect with the dark and light , thick and thin of ink .Wi -th only water and ink,black and white,Chinese ink painting is able to perform different color layers (black, white, and gray).
Chinese ink painting inspires me to catch the dynamic beauty of ink in water which is totally natural and free.I immersed Chinese Xuan paper into water and dropped ink in water at the same time;afterwards,with the ink spreading in water, a special shape wo -uld appear on the Xuan paper.
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Pattern research/ ĺ›žćĄˆ Chinese ink painting
Pattern Display
Material Xuan paper & Ink
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Pattern research/ ĺ›žćĄˆ Chinese ink painting
Pattern Display
Material Xuan paper & Ink
Photography Ruin——Shanghai traditional building
7
Photography/摄影 Ruin——Shanghai traditional building
Photography---Ruin
Background With the fast development of Shanghai, tall buildings are springing up from the ground. However,the old lanes,not shabby buildings in my eye, but carriers of history,are pulled down. The lanes were creations of human in the very beginning, but are now part of na -ture and society by faithfully recording the change of nature and human society.Bearin -g such idea in mind,I went to some remaining lanes and took pictures with the beautiful buildings.
Photo by Xiangrong Jiang Huaihai Road Shanghai , 2013
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Photo by Xiangrong Jiang Huaihai Road Shanghai , 2013
Photography/摄影 Ruin——Shanghai traditional building