Political Tip Sheet 479-243-9600 • 1168 Hwy 71 S. • Mena, AR 71953 MyPulseNews.com
Congratulations on your intent and desire to seek public office! A visit to Pulse Multi-Media will greatly increase your chances for success in your political endeavors. We are the area’s only multi-media platform offering candidates radio, newspaper, and online advertising opportunities all while working with one marketing specialist, streamlining the process for you and keeping your message consistent! With an estimated combined audience of 40,000 reaching Polk County and beyond through 3 radio stations (KENA 104.1FM, KQOR 105.3FM, Good News 1450AM), a weekly newspaper (The Polk County Pulse), an online publication (MyPulseNews.com), and social media pages (insert FB logo here Polk County Pulse & Mena Radio), Pulse Multi-Media is the overwhelming choice among households in this area for local news, sports, and entertainment. We hope the information included in these six pages will help you organize and budget for your campaign. If you have any questions, please don’t hesitate to contact your Pulse Multi-Media campaign consultant. Thanks for your inquiry about political advertising at Pulse Multi-Media. We wish you the best during your campaign efforts.
Debbie Frost - d.frost@mypulsenews.com Mark Hobson - m.hobson@mypulsenews.com Candace Riner - c.riner@mypulsenews.com Melanie Buck - m.buck@mypulsenews.com LeAnn Dilbeck - l.dilbeck@mypulsenews.com
ANNOUNCEMENT The first significant step in your campaign will be to officially announce your intentions to publicly seek office. At Pulse Multi-Media, we believe that your announcement is newsworthy, and of interest to our many listeners. Therefore, we don’t charge you to air or print your campaign announcement. *Tip: Your online announcement at MyPulseNews.com can be an on-going tool for you in your marketing efforts by including a link on your social media pages As with any news story, however, your news announcement must be made available to use on a timely basis. If not, then we don’t consider it to be of news interest. At that point, we would agree to air your announcement and resume as an advertisement. This one-time fee for a minimum of two broadcasts is $50. If you need assistance with writing an effective announcement, please contact your Pulse Multi-Media campaign consultant.
HOW DO I BUY POLITICAL ADVERTISING? By utilitizing all of our media platforms (radio, print, online) available, you significantly broaden the reach of your message and significantly increase the penetration into each demographic of your voting base. Potential voters can hear you (radio)… see you (print)… and interact with you (web)… giving your more opportunity to earn votes! Your Pulse campaign consultant can help tailor your message for each platform.
RADIO:
Besides its overall effectiveness and popularity, another primary reason that radio is the most frequently used medium in local elections is cost. As a qualified certified candidate, broadcast stations are required by the government to give you our lowest unit rate regardless of the number of ads you purchase. In return for the lowest unit rate, you are expected to pay for your advertising when you place your order. You must also sign a political form stating that you are the responsible person for purchasing the advertising. Your campaign chair or treasurer may sign the form on your behalf. Our lowest unit rate at Pulse Multi-Media is $7.50 for a thirty-second advertisement; fifteen dollars for a one-minute advertisement. These rates are doubled for advertisement placed only in the weekday morning drive-time hours of 6:00-9:00 am. Repetition is the key for radio so we encourage you to concentrate your buys. We can assist you in producing a quality advertisement. You can record your own message in our studios or one of our professionally trained staff can voice your message. Our political files are open to the general public during regular business hours of 8:00 am til 4:00 pm Monday through Friday.
PRINT:
Research indicates that newspaper/magazine readers are more “focused” when reading so print gives you an opportunity to provide a visual and concentrated image of your campaign. Multiple small ads can be purchased throughout the paper in the same issue with targeted messaging OR you can purchase larger ads to present your qualifications and plans. Print “real estate” within the Polk County Pulse is sold in modular sizes. Discounts are extended for ad buys that are placed for 4 consecutive weeks or longer. As with all political advertising, payment must be made prior to the ad’s publication and must include: Political Advertisement Paid for by _____________________.
PRINT RATES:
1/16 Color
$35 per week
$29 per week (4 weeks or more)
1/8 Color
$66 per week
$58 per week (4 weeks or more)
1/4 Color
$112 per week
$100 per week (4 weeks or more)
3/8 Color
$170 per week
$155 per week (4 weeks or more)
1/2 Color
$214 per week
$199 per week (4 weeks or more)
Full Color
$390 per week
$365 per week (4 weeks or more)
Our professional team of designers can work with you to layout an eye-catching ad consistent with your other campaign materials or you are welcome to provide your own. Please consult with your Pulse campaign consultant regarding file formats, resolution, and sizes. A proof of your ad prior to publication can be provided upon request. All artwork provided by Pulse Multi-Media is copyrighted and may not be used outside of our publications or online.
ONLINE:
In this digital age, online advertising is essential to any successful political campaign. Online advertising can be linked to a social media page, website, or even a YouTube campaign video. They are one of the most cost effective tools that provide opportunity to build your base and maintain ongoing interaction with the voter. Advertising space on MyPulseNews.com is sold on a weekly basis. Discounts are provided when purchased in combination with print advertising.
ONLINE RATES:
PRINT/WEB COMBOS
HOME PAGE | NEWS PAGE Signature Ad $125 per week Banner Ad $75 per week Sidebar Large $110 per week Sidebar Medium $60 per week Sidebar Small $35 per week
Receive $10 OFF the purchase of a Sidebar Small when you purchase a 1/16 page print ad.
OBITUARIES Banner Ad Sidebar Large Sidebar Medium Sidebar Small OBITUARIES Banner Ad Sidebar Large Sidebar Medium Sidebar Small
$85 per week $75 per week $40 per week $25 per week $75 per week $65 per week $35 per week $25 per week
Receive $15 OFF the purchase of a Sidebar Medium when you purchase a 1/8 page print ad. Receive $20 OFF the purchase of a Sidebar Large when you purchase a 1/4 page print ad. Receive $30 OFF the purchase of a Banner Ad or Sidebar Large when you purchase a 1/2 page print ad. Receive ONE FREE SIDEBAR SMALL AD when you purchase a Full page print ad.
WHEN DO I START? As you can see, Pulse Multi-Media offers the most targeted and cost-effective way to reach the broadest base of voters through radio, print, and online. By working with one media campaign consultant, the process is simple and hassle-free. Only you know your budget for campaign advertising. But first and foremost, make sure that you have an adequate and sufficient number of advertisements playing and running for the two weeks prior to Election Day. For optimum placement, it is crucial to PLACE THIS ORDER EARLY! In radio, we have a limited number of time slots available on a first-come, first-serve basis. They go fast. Our statistics show that candidates not on the radio during this two week period seldom win. DO NOT come in the week before the election and expect to have good times still available. After reserving your time in this two week period early, spread out your remaining campaign funds in the time frame from six weeks to two weeks prior to the election. This will allow you to begin building the vital name recognition you’ll need to win. People will recognize your name when you begin visiting on the campaign trail. In print or online, a preferred space fee of 30% is charged when specifying the page you wish your ad to be published. Placement is sold on a first come, first serve basis. With more people taking advantage of early voting opportunities that kick in three weeks prior to election day, it’s more important than ever to get your message and name recognition efforts underway as early as possible.
WHAT DO I SAY? RADIO:
Yet another reason that radio is the most popular medium in local elections is its flexibility. You can add, delete, or change the text of your advertisement and get the new message out to the public in a matter of minutes at no extra charge. When you’re meeting with your Pulse Multi-Media campaign consultant to write and record advertisements, remember that there isn’t such a thing as too much information. The more facts we have, the better an advertising message we can create. You’ll be offered helpful advice on what to air. The ultimate choice is yours. For better results, use your voice in the advertisement. Your campaign consultant at Pulse Multi-Media will be happy to voice all or part of your advertisement. If nothing else, however, radio gives you the opportunity to personally ask the people for their vote. Use that opportunity.
PRINT & ONLINE:
Photos and graphics can be powerful in building name recall with voters plus you can share your qualifications, experience and goals. Newspaper ads have a longer shelf life and can be read time and again, driving your message home with voters. You can list other campaign tools such as QR codes, websites or social media pages to build interaction opportunities and of course, online ads can actually link to those sites. An effective ad will always contain a “call to action.”