Saturday is Small Business Saturday

The U.S. Small Business Administration (SBA) Arkansas District Office is encouraging the area to shop small, shop local and dine local Nov. 25 in celebration of Small Business Saturday® and during the holiday season.

This year marks the 14th annual Small Business Saturday, held the day after “Black Friday” to help capture a larger piece of the holiday season consumer spending and help small businesses get patrons through their doors. With the holiday season approaching, Small Business Saturday is an opportunity to celebrate and support [your community].

“Shopping small isn’t just a purchase; it’s an investment in your neighborhood,” said Adriene Brown, SBA Arkansas District Office Director. “Every dollar spent at a small business is a vote for local prosperity and a testament to the dreams and determination of your neighbors. It’s a lifeline to economic growth and provides encouragement and hope to entrepreneurs. Together through our choices, we can transform our neighborhoods into thriving hubs of creativity, diversity, and opportunity. When you shop small, you’re shaping a better future for all of us.”

President Biden’s Investing in America economic agenda continues to deliver for small businesses and entrepreneurs across the country. Under the Biden-Harris Administration, the United States has experienced a historic small business boom and the state of the economy is strong.

Founded by American Express® in 2010 and officially cosponsored by the SBA since 2011, Small Business Saturday is a day dedicated to supporting the diverse range of local small businesses that create jobs, help boost the economy, and enhance neighborhoods nationwide.

According to American Express, the projected total reported spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday last year hit a record high with an estimated $17.9 billion1, and 72% of shoppers strongly agree they will continue to shop small throughout the holiday season because of the impact it has on their local community.

To learn more about Small Business Saturday, visit the SBA’s dedicated website at www.sba.gov/saturday.

The SBA’s Arkansas District Office serves the sole small-business contact for the state of Arkansas.

[1] The American Express 2022 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express. The study is a nationally representative sample of 2,471 U.S. adults aged 18 years or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 27, 2022. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years or older.