Forever 21 Inc. STYLE STAR COMPETITION Project Submission

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FALL 2011

FASHIONF21

EXCLUSIVELOOK

F21FALL FLOORSET

THE& BEST THE BRIGHTEST

RUNWAY Must-Haves

3

TTERS E S D N TRE OU ON PUT Y LIST A E H T

Big

Fashion BACK TO SCHOOL

Issue

Crash Course on the

ELEMENTS of Fall

1

MEGANBURKHAM

Store 779 !

Dallas Galleria


FALL 2011

THE& BEST THE BRIGHTEST

TRENDWATCH

RUNWAY Must-Haves

What Fairy-Tales are Made of... Femininity remains strong with soft languid fabrics and floor sweeping hemlines paired with textured and wool fabrications. While minimalism is key, long faux fur gilets make for this season’s best layering piece.

Borrowed from the Boys... In contrast to femininity, strong emphasis on Men’s Suiting is a must, most specifically pantsuits channeling different historical eras. A modern twist from the classic double-breasted, 3 piece suit. Pieces like the Sleeveless Blazer are Must-Haves for transitioning in to cooler weather.

Girlie Girl Next Door... This fall anything goes. Mixing prints such as floral and animal print. The addition of bright solids brings a quirky flare to an otherwise predominately dark palette that is traditional for Fall.

2

MEGANBURKHAM

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Dallas Galleria


FALL 2011

INSIDESCOOP

FASHIONF21

What Fairy-Tales are Made of...

Meet Gweneth June Hometown: Savannah, GA Influences: Taylor Swift and Natalie Portman Favorite Designers: Chloe and Christian Dior Can’t Leave Home without... My comfy cozie, journal and my favorite romance novel When I’m Not at School I’m... Enjoying a good book in the crisp autumn breeze of my favorite quaint park near my home

Fall is a magical time of year to this hopeless

romantic. She loves to feel the cool autumn breeze faintly rustle through her sheer layered skirt on her way to class each day. Her gaze is towards the sky as she watches the leaves slowly fall around her. Draping her light weight cozy cardigan casually around her bare shoulders she enters the classroom minutes before the clock tolls the new hour. Once she graciously sits upon her desk chair she giggles to herself because she knows that before long she will be daydreaming of her knight in shining armor. With this thought she opens her leather bound journal and begins to write, bringing her daydream to life through the words on the page feeling free and beautiful in her whimsical attire. 3

MEGANBURKHAM

Store 779 !

Dallas Galleria


FALL 2011

STYLENOTES NEUTRAL COLOR STORY i.e. Cream/White/Grey/Taupe

TOPS

Crash Course on the

ELEMENTS of Fall

ade M e r a s ale at Fairy-T

Wh

of...

- White and Cream Lace and Chiffon Tops - Sequined Mesh Tops - Ruffle Front Silk and Chiffon Tops - Trapeze Silhouette Chiffon Tops - Delicate Crocheted Tops - Solid Slub Knit Tanks and Tees - Open Front Draped Cardigans - Draw String Waist Cardigans - Silk Button Down Tops - Cowl Neck Cardigans - Solid Oversized Cropped Tees and Sweaters

BOTTOMS - Solid Paper Bag Pants and Skirts - Solid Satinette Pants - Twill Harem Pants - Tulle Mini and Maxi Length Skirts - Wide-Leg Lounge Pants - Basic Leggings - Solid Draped Knit Maxi Skirts

DRESSES - Solid Knit Maxi Dresses - Beaded Detail Chiffon Dresses - Solid Draped Knit Dresses - Sold Light Weight Chiffon Dresses

OUTERWEAR - Faux Fur Vests - Faux Fur Knee Length Jackets - Full Length Wool Princess Coat -Mid to Full Length Anorak Jackets

4

MEGANBURKHAM

Store 779 !

Dallas Galleria


FALL 2011

INSIDESCOOP

FASHIONF21

Borrowed from the Boys

Meet Lourdes Faye Hometown: Chicago, IL Influences: Madonna and Emily Blunt Favorite Designers: Marc Jacobs and Stella McCartney Can’t Leave Home without... My hat! Whether it’s my fedora or my large brim hat, it’s a staple accessory that no ansemble is complete without. When I’m Not at School I’m... I’m either interning at this hip new advertising agency or serving on the Board for an after school Business Organization I’m involved in.

Just when you thought the classic suit could never

allow you to express your individuality without compromise..this sophisticated beauty proves everyone wrong. Though her days are crammed with school, work and extra-curricular activities, you will never see her in sweat pants. Her wardrobe boats every option imaginable allowing her to individualize trends from every important decade of menswear inspired fashion. To compliment her style she tops it off with her signature accessory...her fedora or large brim hat. Depending on her mood and daily schedule, her top items are structured vests, waistcoats, double-breasted blazers, cropped pants, fitted riding pants and of course a button-down woven shirt in select prints. All-in-all this future Executive sports the style to reach for the stars. 5

MEGANBURKHAM

Store 779 !

Dallas Galleria


FALL 2011

STYLENOTES TOPS

Crash Course on the

ELEMENTS of Fall

oys... B e h t from d e w o r r Bo

- Dressy Plaid Button Downs - Sheer Black Lace Tops - Woven Solid and Pin Stripe Button Down Tops - Silk Blouses with Ruffle Detail - Self Tie Button Up Tops - Chanel Inspired Cardigans - Double Breasted Cardigans

BOTTOMS - Leather Pencil Skirts in Black and Brown - Ponte Knit Pencil Skirts in Black and Brown - Tweed and Pin Stripe Shorts - Harem Pants in Black - Trouser Pants - Skinny Denim - Plaid Pants - Cropped Pants

DRESSES - Body Con Dresses - Mod Silhouette Dresses

OUTERWEAR - Double Breasted Blazers and Pea Coats - Tuxedo Jackets - Sleeveless Blazer - Structured and Open Front Vests(Sold, Pin Stripe, Plaid and Sequin) - Trench Coats - Mid-Calf Wool, Plaid and Pin Stripe Coats - Oversized Long Blazers - Leather and Suede Moto Jackets

6

MEGANBURKHAM

Store 779 !

Dallas Galleria


FALL 2011

INSIDESCOOP

FASHIONF21

Girlie Girl Next Door

Meet Lola Fern Hometown: Las Vegas, NV Influences: Lady GaGa and Gwen Stefani Favorite Designers: Betsey Johnson and Thakoon Can’t Leave Home without... My boyfriends letterman's jacket. It completes every outfit! When I’m Not at School I’m... Blogging on everything that is...Life! Like me, my style is loud and opinionated. Therefore my blog discusses fashion do’s and Definitely DOs, new music that becomes the soundtrack to my life and girlie girl gossip...Need I say more?!

Large pillar doors swing open to hallways filled

with students. This day is known to be the single most important day for any social trendsetter who understands the power of “The First Impression”. Luckily for this Fashion Guru, she makes her statement with confidence as she pulls her neon sunglasses..circa 1980..down to the tip of her nose and peers over the brim at the beckoning crowd. Her letterman's jacket catches the eye of a cute boy across the hall. With her floral skirt freshly pressed contrasting brilliantly with her animal print tights, she reaches a group of posh girls. They meet her with a smile and jealously rave about how FAB she looks. This fashionista has just solidified with herself...this is going to be an amazing school year. 7

MEGANBURKHAM

Store 779 !

Dallas Galleria


FALL 2011

STYLENOTES TOPS

Crash Course on the

ELEMENTS of Fall

.

oor.. D t x e N l e Gir

Girli

- Varsity Tees - Baseball Tees - Sports Tees and Tanks - Oversized and Fitted Polka Dot, Animal Print and Floral Printed Tops - Striped, Logo and Love-Inspired Tees - Letterman and Grandpa Cardigans - Bow Detail Tops - Cropped Striped and Solid Cardigans - Polka Dot, Pearl, Rhinestone, Animal Print, Floral Print and Heart Printed Sweaters and Cardigans - Solid Button Down Woven Shirts - Ruffle, Floral and Rosette Tops - Navy, White, Grey, Red and Black Striped Tops and Cardigans

BOTTOMS - Ditzy Floral Printed Skirts and Shorts - Sailor Shorts and Pants - Polka Dot Skirts - Plaid Skirts - Heart Print Skirts and Shorts - Animal Print Shorts and Pants - Solid Tailored Capri Pants in Bright Colors - Boyfriend Denim Pants and Shorts - Boyfriend Twill Pants

DRESSES - Floral Dresses and Rompers - Plaid Dresses - Polka Dot Dresses - Navy, White, Grey, Red and Black Striped Dresses

OUTERWEAR -Ruffle Detail Jackets -Zip Up Hooded Sweatshirt Jackets(Color Coordinated)

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MEGANBURKHAM

Store 779 !

Dallas Galleria


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